10 Year Business Anniversary Ideas – Company milestones, such as company anniversaries, are great opportunities to convey your company’s longevity and positive attributes. That’s the mission Fortune Brands is embarking on as it marks its 10th anniversary as a public company.
Unlike a new brand or rebranding project, the memorial logo design process does not have to be lengthy, onerous, or resource-intensive. In fact, if you’re working with a company that already has brand guidelines in place, creating an anniversary logo shouldn’t be a burden.
10 Year Business Anniversary Ideas
Many commemorative symbols have been developed over the years. We design anniversary logos for 5, 10, 25, 50, 75 and even 150 years.
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Before we started the project, our client shared their logo design. A design brief is a document that describes the scope of a project. It is the most critical factor in ensuring project success. The brief outlined key deliverables, potential logo applications, initial slogan information and timing.
The design and approval process, including final production, lasted approximately four weeks. While every anniversary logo project has its own unique priorities, we typically apply a number of design strategies. Following them results in a simple but strong image that celebrates success and communicates the longevity of the company.
An anniversary logo is an opportunity to convey your longevity and standing in the industry. It’s also a great opportunity to spread your company’s brand message. We used the following strategies:
The cornerstone of the anniversary logo is a clear visual focus on bold numbers. Customers, employees and other stakeholders will immediately recognize and understand this milestone at first glance.
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We thought about and designed some neat messaging options. These statements reinforce the company’s pride in its past and optimism about its future.
We considered including some famous years as part of the logo during the logo design stage. This is a simple yet effective way to further communicate your company’s longevity. Finally, we – including customers – feel that the annual gap clutters the message.
We follow five principles of effective logo design: keep it simple, unique, timeless, versatile and appropriate. Following these principles, we used an iterative logo design process to build and refine until we found a solution.
We refine and present the best logos through in-house review. We want to speed up the design and customer approval process. So we created a smart presentation that answers many of our customers’ questions quickly and intuitively.
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In our demo, each option presented variations on the 10th anniversary logo and potential applications. Applying your logo to a potential application is a great way to prove the feasibility of a concept.
The logo changes focus on the number of anniversaries – in this case 10, the anniversary message word and the date range.
We also show the logo being used on social media examples and wearable items such as T-shirts. Here are some of the featured logos.
Our client said “these signs look great! Thank you for putting this together so quickly and for providing the social media templates. As always, great job by the Corporate Communications Manager.”
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The anniversary logo is also an opportunity to expand Fortune’s brand image, rather than dilute it. Therefore, it is important to retain certain brand elements to maintain visual continuity.
As mentioned earlier, Fortune Brands is expected to celebrate its anniversary in October 2021. There are many plans to apply for an anniversary logo. The application includes a dedicated page on the company’s new website, a press release, social media activity, a commemorative video and giveaways such as T-shirts.
Treat your anniversary logo like any other branding item. We provide our clients with printed and digital files in colour, reverse and monochrome (with or without slogans).
In addition to the logo, a series of social media campaign templates were created for use during the company’s anniversary. During the first month of the campaign, the anniversary logo was also used as the website icon. Happily, Fortune Brands successfully implemented these templates during the anniversary campaign launch.
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Fortune Brands has a unique opportunity to ring the closing bell on the New York Stock Exchange. The event marked their tenth anniversary as a public company. It also provides a larger platform to create exposure for the company and celebrate this important milestone. External banners, animated signage for the internal media walls and clock podium backdrop were created for the event.
Unless there is a specific date closely tied to the anniversary, the obvious answer is one year. Most companies can use anniversary logos throughout the calendar year of the milestone. For Fortune Brands, the celebration lasts for a month, in October 2021. However, after the first launch month, there will be future opportunities to use the logo and recognize this milestone.
Companies seek branding services when investing in a new brand, changing an existing company name, or celebrating a major milestone. Learn more about our branding services and let us help you mark your company’s milestones.