10 Year Company Anniversary Party Ideas – I get a lot of birthday emails from brands. Even with month-long offers, I can’t take advantage of every discount code, special gift with purchase, or candle blow-out-the-candle GIF.
Now and then, I celebrate a different kind: anniversary marketing. A milestone for a company or the date I became a customer is the same every year, and companies can create a fun anniversary campaign on any marketing channel without attracting attention.
10 Year Company Anniversary Party Ideas
I used my inbox and social media feeds as a starting point to find examples, but anniversary marketing can be adapted. Do you prefer using social media over email? Go for it. Not up to date on data tracking and segmentation? Set up automation to track information in a simple spreadsheet Let these business anniversary marketing ideas be the jumping off point for your own celebration.
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Any anniversary, whether your company’s or clients’, is an opportunity to send thanks for your time. NBC’s streaming service, Peacock, uses the star of one of their original shows in a special anniversary video.
Subscribers receive an email a year after signing up with a prompt to view a “special message from MacGruber.” Thanks for signing up for Will Fort and plug some of the things you can see in the service
How to adopt this idea: You don’t need a celebrity endorsement to try this trick. You can record a video from your team thanking customers for being a part of your journey or write a letter for their anniversary. People love to hear from the real people behind the brand.
If your business has a physical location or is local, you can host an anniversary event. The LEGO 5th Avenue NYC store celebrated its first anniversary with photo-ops, exclusive builds, gifts with purchase, goody bags and more.
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How to adapt this idea: Pulling off an event of that scale is a big undertaking, so if you need something more organized, you can take inspiration from the Ryman Auditorium. The event venue celebrates its 130th anniversary throughout 2022, but the campaign feels more like a marketing overlay on existing offerings than a bespoke event.
To go this route, you can create some content about the past year (or 130 years!) and add a commemorative design to everyday marketing materials.
Take a page from the music industry’s book and consider re-releasing a product for its anniversary marketing campaign. Band Franz Ferdinand have released a special pressing of their debut self-titled album in 2023 to mark their 20th anniversary.
This is a unique, solo production, so even those who own the original album can enjoy something new with this release.
8 Business Anniversary Marketing Ideas And Examples
How to adapt this idea: You’re diving into product marketing with this idea, so keep your product team involved as you develop it. This product on one page template will keep you all in sync as you plan and publish new versions
The key to a successful anniversary re-release of a product is to make it appealing to newcomers and original product owners alike. Keep the original features of the product (such as re-pressing songs from the original album), then find ways to differentiate it from the original release. This difference could be a limited-time design, a new feature that reflects your growth over the years, or a bonus item customers can’t find anywhere else.
Tapping into an existing customer rewards program is an easy way to celebrate your customers’ anniversaries. Southwest’s Rapid Rewards Plus credit card has an anniversary bonus that automatically adds points based on one’s credit card type.
How to adopt this idea: You don’t need a branded credit card to be inspired by this idea. If you use a customer loyalty program, you can set up automation to add points or rewards a year after a person’s first purchase. For example, you could use your ecommerce platform and your rewards platform to connect and then use a delay to trigger points added to a person’s loyalty account exactly one year after their first purchase.
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One of the simplest annuity marketing strategies is to offer discounts. For example, CoSchedule emails customers promoting the 5th anniversary of their Actionable Marketing Institute course. The offer lasted for about four days and you can access all their courses and content for $99
Company anniversary discounts are an easy strategy because you don’t have to track individual customer anniversaries. You set up emails to be sent on your company or product anniversary.
How to adapt this idea: Mello Mushroom likes to send an offer (a free small cheese pizza with any pizza purchase) on the anniversary of joining their rewards program, but you could also use the date of someone’s email subscription or the date of the first order. If your business has a subscription-based product, you can offer a discounted upsell like UPS used for their 10th anniversary My Choice program.
Make your anniversary celebration a collaborative effort, like Hello Kitty brand Sanrio did. On Hello Kitty’s 50th anniversary, the character’s European Instagram account asked followers to share their favorite memories. Fans have referenced decades of memories from the 1970s to the present day.
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How to adapt this idea: My favorite part about this idea is that it’s so scalable. You can ask your social media followers to share memories in a product or business anniversary post to encourage engagement. Or you can step it up a notch by running a contest so customers can write in their favorite memories of your company or product.
There is no rule that you have to celebrate your business anniversary alone. In fact, I see several examples of brand partnerships to celebrate anniversaries. An example is Taco Bell’s year-long collaboration with Los Angeles-based streetwear brand Born X Raised. The restaurant chain said the partnership “both symbolizes the brand’s Southern California-based heritage and represents what’s to come,” and includes exclusive merchandise, food, donations and in-house events.
How to adapt this idea: You don’t have to go into as much detail about an anniversary as Taco Bell did to have a good time. You can run a co-marketing campaign with a related company or product, where you bundle your products at a discounted rate. Local companies can also use this strategy, such as a bookstore partnering with a cafe to sell books in-store to celebrate its anniversary.
A lot can happen in a year. Amazon Smile, when it was still around, sent out an annual email outlining a person’s impact. The program allows people to donate cash back rewards while shopping on Amazon, so Amazon sends out an email each year that summarizes donations made in the previous period.
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How to adapt this idea: If your data tracking and email customization capabilities aren’t at Amazon’s level, you can use this idea on a company level instead of per customer. With this method, you can thank your customers and send an email reviewing the year’s progress. You can talk about growth, exposure, impact and more with a message thanking everyone for participating.
Marketing examples are inspiring, but sometimes you have to make adjustments to apply them to your situation. You can always narrow down the ideas, such as recording a thank-you video from your team instead of an actor, or sending a one-size-fits-all discount code on your company’s anniversary instead of your customers’ anniversaries.
Another way to adapt anniversary marketing to your team is through automation. You can automate repetitive marketing tasks, such as logging the date of a customer’s first purchase in a spreadsheet and then delaying sending an anniversary email until a year later. Automation helps you save time on repetitive tasks and leverage data and marketing channels in ways that are impossible by hand.
Want to try new marketing ideas but not sure how to make them work with your resources? Here’s how marketing teams can make better use of their time.
Cheers To Two Years 🥂southern & Wild Anniversary Party! , The Blake And Gray Company, Farmville, 7 September 2024
This article was originally published in August 2022. The most recent update was in May 2024 with a contribution from Melissa King.
Steph Knapp Steph Knapp is a freelance B2B + SaaS content marketer who loves to educate and empower curious people. When she’s not typing, you can find her volunteering at an animal shelter and engaging in a new hobby every week. Company anniversary celebration ideas are activities and themes for a company’s anniversary party, for example, themed parties, exclusive products or charity fundraisers. These ideas are intended to compliment the company and build relationships with stakeholders. These ideas are also known as “business anniversary ideas” and “celebration ideas for business anniversary”.
These company anniversary celebration ideas are like work anniversary ideas, year end celebration ideas and corporate event themes.
From throwing an open house event to creating a time capsule, here’s our list of the best ideas for your next company anniversary party.
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Themed Parties Add a fun and festive twist to your holiday parties! For an anniversary event, consider a retro-themed party. Decorations and events can reflect the company’s early years. Vintage decor and classic music complete the ambiance. Another example is a futuristic-focused party, which may have chrome decorations and innovative workshops. A costume party related to your business