Color Design Ideas – Everyone loves pastel colors and today we will talk about them. There’s a reason for the obsession with these soothing, eye-appealing palettes that are back in style in full force.
It’s their light way of communicating the soft emotions of optimism, joy and peace that we all need, which is why in today’s article we are going to enjoy some really cool and satisfying pastel color palettes.
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We will start with a brief theory of how pastel colors affect the public, then we will delve into the different uses of these relaxing combinations in web and graphic design, photography, branding, packaging and digital art. We’ll also include over 40 different pastel color palette examples and ideas to inspire you.
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In short, pastels are pale colors with higher value and lower saturation in the HSV color model. Pale shades of primary and secondary colors. They are often described as soothing, faded, milky and soft due to their weak chromatic content. Some of the most commonly used pastel colors are peach, lavender, mint, sky blue, pink and lavender.
Pastel colors can be easily created by adding luminosity to any pure color. Like pure colors, pastels interact in the same way when it comes to creating color harmonies: complementary, analogous and monochromatic. For example, just as green is complementary to red, mint will combine perfectly with pale pink.
Pastel color palettes may be soft and subtle, but they can have a powerful impact on your designs. Its dual personality provides the unique ability to calm the viewer while maintaining liveliness and brilliance. You may find that simply looking at pastel palettes has a therapeutic and calming effect on your mind.
These relaxing color combinations can simultaneously calm and enhance the viewer’s mood due to the serene atmosphere they create. This way, your designs can influence your audience by creating a warm, energetic and enthusiastic atmosphere without getting tired.
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Pastels easily remind you of spring and summer, sweets and babies, and bring joy and optimism. Many brands aimed at female audiences choose these color palettes in their identity to channel femininity. In addition, some combinations of pastel colors with metallics also create a luxurious feeling.
Before continuing with the huge collection of examples and ideas for interacting with pastel colors, let’s look at some tips you can try if you decide to include pastel colors in your palettes.
With all this in mind, let’s explore the use of pastel colors in various fields of design, from branding and web design to packaging and digital art. The soft colors look attractive, warm, happy and delicious. This is exactly why cakes have gained so much popularity lately and we see them everywhere. It brings great balance to our lives in contrast to the stressful and chaotic geopolitical climate. These palettes convey that serenity and draw audiences in with their light, grounded nature, so we’ll look at plenty of examples and see this effect in action.
Infographics are a great tool to boost your online presence and identity, tell a story, or introduce yourself when applying for a position. Ultimately, the best thing about infographics is that they can contain a large amount of data in a well-structured, simplified and easy-to-digest way. That said, images are everything when it comes to creating infographics.
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To make your large amount of data readable and easy to scan, and to emphasize the most important elements you want your audience to see, it is absolutely necessary to know how to combine colors and create accents and contrasts. With pastel colors you not only achieve this, but you also make your infographics lighter and more pleasing to the eye without losing contrast or the elements that you need to identify at first glance.
Most websites have one thing in common: they are clean, light as a feather, and have plenty of negative space. Although they share similarities, they are very diverse in their creative way of combining colors. Since we’re only going to focus on pastel colors today, we’ve included some great examples of web designs that use those palettes.
When it comes to digital art, pastel color palettes bring some of the retro-futuristic feel of the 80s in a new, more modern and sophisticated way. The neons are replaced by softer tones and the images appear more delicate. In the following examples you will notice how well pastels combine with art, especially 3D art and flat design.
In terms of packaging, the best use for pastel colors is in the fashion, cosmetics, baby clothing and food industries. In fashion and cosmetics, pastels look luxurious and high-end; For baby clothes they feel soft and delicate, while for food packaging they add extra sweetness and deliciousness.
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As in web design, graphic design also benefits from pastel colors and their calming and warm effect. The use of these color combinations is versatile as they always add luxury to softness.
Photographers use pastel colors to add more surrealism and modernity. These combinations complement the beautiful compositions with powerful, but airy and clear colors. Photographs with dominant pastel colors are ideal for fashion magazines, futuristic compositions and product photography, especially in the clothing and food industries.
We have reached the best part of today’s journey into the world of pastel colors. Let’s enjoy some examples of pastel color palettes that aim to inspire you and convince you even more why these relaxing colors are so fantastic and why everyone loves them so much.
Baby pink, rose, punch, blush, flamingo, lemonade. Pastel shades of pink are feminine, cheerful, adorable and delicious. Pastel pink popsicles evoke tenderness, joy, love and extreme cases of craving something sweet.
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Violet is the color of spring. That is why most shades are named after flowers and fruits: violet, lilac, lavender, orchid, floral, mulberry or plum. Combined with light blue or mint green, violet communicates youth and sensuality.
The color of the ocean and sky communicates serenity, inspiration and calm. In its pastel tones, it provides a feeling of security, curbs appetite and increases productivity.
Teal is the perfect balance between the stability of blue and the optimism of green. It brings elegance and balance to the palate and is often used in logos, web design and interior design. It looks great with coral, pastel purple and brown.
Peach provides a high degree of positivity and rejuvenation. It has great stimulating benefits and in combination with other similar shades of pale yellow and pink or brown, it noticeably improves mood and increases happiness. Depending on the intensity of the colors, it can fill your designs with positive energy and romanticism.
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This color creates the feeling of urgency and stimulates the body. However, in more faded, calming tones, that intensity loses some of its pressure and creates images that are cozier and easier on the eye. This is especially true when crimson is combined with peach, pink, pastel blue and gray-green.
What we know about yellow is that in brighter tones it provokes urgency, creates fear and discomfort that attracts impulsive buyers and window-gazers. In warmer tones and combined with pastels, softer browns and even grays, yellow calms your anxiety and still maintains your optimism and joy.
In this section we will see pastel color combinations in their full potential with mixed palettes that have warmer and cooler tones and create a perfect color harmony.
In conclusion, what we can say about pastel colors is that they are beautiful, versatile and can improve the mood. Although pastels were recently considered old-fashioned, their obvious benefits and contemporary vibe have made them trend again.
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So, what do you think of the obsession with pastel colors and their enormous presence in branding? Do you want to use these relaxing palettes in your design?
Al is an illustrator with innovative thinking and a passion for all things creative. In her free time, you’ll find her drooling over tattoo art, manga, and horror movies.
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Combining simplicity, functionality and natural elements, this fusion of styles is a modern and modern choice for interiors and lifestyles.
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From soft neutrals to earthy tones that set the space, the colors chosen for Japandi interiors evoke a feeling of calm and simplicity.
Neutral tones bring a feeling of space and light to a room, making it feel open and welcoming.
Earthy tones, such as warm browns, soft tans and muted greens, add depth and warmth to Japanese interiors.
Adding subtle touches of green through plants or decorative elements brings a touch of life and serenity to the space.
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By incorporating modern Japanese colors and minimalist Japanese color palettes, you can achieve a space that is both elegant and relaxing.
Start by painting your walls in neutral colors like white, beige, or light gray. These colors serve as a versatile background for the rest of your Japanese-inspired decor.
Provides warmth and texture.