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Brand presentation is the way you can best present your final designs to the client. This can help your client really understand the branding direction, visualize how the brand might look, and really get a feel for the proposed brand.
Brand Design Presentation
01 / Information about the business: It is really good to provide a history about the current business you are designing for and provide some brand words to summarize the brand journey. You really want to start the business story here.
Brand Proposal Indesign Presentation Graphic By Peterdraw · Creative Fabrica
02 / Stylescape/Moodboard and Direction: The direction and stylescape/moodboard have already been agreed upon with you and your client, but adding this step is really a reminder of the direction of the brand identity and where the main inspiration is gathered. is good from
03 / Logos and their variations: When designing a logo, I find that the most important thing is to consider your design decision. So really explain why you designed the logo or designed it a certain way and make it very clear to your client. Display all changes and specify what the changes can be used for.
04 / Typography: A set of fonts should be used in a brand, so it is important to include these fonts, showcase them and make you use them. I like to provide an image of the fonts being used together, so the client has a clear picture of how their fonts can be used in their brand.
05 / Color Palette: The brand you design should have a complementary color palette that stands out to your client. This is where you can showcase the beautiful colors and why each color was strategically chosen for the brand. Writing down your design decisions once again creates less confusion for the client.
Modern And Colorful Presentation Template Design With Infographic Elements. Use For Presentation, Branding, Marketing, Advertising, Annual Report, Banner, Cover, Landing Page, And Website Design 17372335 Vector Art At Vecteezy
06 / Brand Patterns and Elements: If you have used a pattern or element in branding, it should be displayed. Make sure you write about each part of the template, be it shapes, icons, lines, etc., and explain why they are designed specifically for this brand.
07 / Photography style and direction: Including images that match the brand style will be very beneficial to the client as it can set the tone. Showing a direction that the customer can follow shows that you are a professional and make decisions based solely on the brand. This can help your client really get a feel for the brand and give them direction to follow when shooting with your brand in the future.
08 / Social Media Feed Example: If your client is primarily into social media and uses it to target their specific audience, this is a great way to show examples of how their feed would look with branding applied. can give It creates excitement for the customer about what can happen.
09 / Mockups: Mockups leave a lasting impression on the customer. It’s time to really sell the brand and build that wow factor. Mockups give your customer an insight into the brand’s potential in a real situation.
Logo & Branding Design For Calico Care
10/ Giving Feedback Successfully: Explain here how they should provide feedback and how many days they should fit into your timeline. You can also write something nice at the end about the project and how much you look forward to hearing from them.