Website Design For Technology Companies – Technology companies are often the most hands-on when it comes to designing their websites. They have A/B tested, analyzed thoroughly and come up with the most effective method. …
Technology companies are often the most hands-on when it comes to designing their websites. They A/B tested, analyzed the details, and came up with the most effective solution for their situation. So, if you are looking for a place to get inspiration – designing a website for a technology company might be the best choice!
Website Design For Technology Companies
In this article, we cover Slack, Asana, Quickbooks, Stripe, Salesforce, and Drip – companies that live and die by their digital products, but first – they have to get people to try to use them. Meaning if they can’t convert someone through their website – they won’t be able to increase sales, making design very important to a company’s long-term success.
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Notice how they engage with leaders, saying that their time is what will make them tend to buy systems like Asana and offer free trials, because they know that Freemium users are a powerful way to help people overcome difficulties or worries of payment. Just to try products that they may not have used otherwise.
Stripe has ‘forwarded the design’ on this website and used these white mobile models combined with an angular hero with a geometric gradient, giving it a fresh, bright and airy design that puts many other payment processing companies to shame?
The best thing about innovative design is that people can’t help but see that you are the most technologically advanced ahead of all your competitors right away. Of course, your product and system must support that, but in the case of Stripe – at least people will be more likely to try you if your design stands out and the start is very easy on your website.
The old Quickbooks page has more videos and promotes instant transactions – as well as a vertical view only with the images it displays.
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Instead, it’s Quickbooks.com that pushes the product, and I applaud Quickbooks for regularly trying different things on their website to understand what works in the real world.
They’re still pushing deals, but they’re streaming video and pushing benefits to everyone instead of trying to target specific contractors or verticals. Either way – if you look at Quickbooks.com 6 months after writing the article, it may look different.
If we all tested our websites as much as Quickbooks, I think our website would be better because every time you find another element that works well and incorporate what you’ve learned into the next design.
If you’re imagining that Salesforce has enough money/capital to A/B test their website footer to ensure it has as much design change potential as possible – you’d be absolutely right.
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A. It is a visible element on every page, giving it higher visibility than almost any other element, except the ‘header’ of the website.
B. Because it is so popular, things like Salesforce are used to build trust (awards, articles, testimonials) that can be displayed on the website and get more visibility. Instead of just putting these elements on the home page and thinking people will go there, put them in common elements displayed throughout the site so you can play with them more.
6. Drip.com – (pre-designed) Ridiculously beautiful redesign and imaginative parallax effect at @getdrip https://t.co/udvzWMe20 👌👌👌 pic.twitter.com /N05b4IFhHx – Hook Agency (@) August 7, 2018
I love the imagination of this design – click play on the tweet above to see the awesome Drip scrolling effect in action, almost double/triple vision – or as if you’re looking through 3D glasses. Along with the message, this effect had a big impact on me when I saw it in 2018.
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If you are planning to use some parallax effects or high-resolution images, make sure to use caching as well as page speed optimization tools and tricks to make your website work in less than 2 seconds which can affect your ranking on the Google search results page.
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Are you or someone in your group interested in receiving it? Enter their information (or yours) below! Websites have dozens of purposes, from brand exhibitions to e-commerce, creative portfolios, and creating buzz about entertainment news, media, and the latest technological innovations. These are only a few dozen types of websites, but they are all influenced by one common factor: high quality web design.
Regardless of your genre, to make your website stand out in a crowded online space, you need to design a website that captures the attention of your audience, is accessible on a variety of devices and browsers, and meets the needs of your website visitors. Some principles are used across categories and can help you achieve the above goals, but we believe that website design must be tailored to suit the client, brand or organization mentioned.
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In this article, we’ll explore key website design features that tech companies should include, best practices for creating high-quality web experiences, and some examples of our work for tech companies to show what we stand for.
Building a high-quality technology website (even a broad technology one) requires paying attention to what’s proven to work. Following UX design principles can help improve website design, development and launch. And while customization is expected (Apple isn’t Google; Fresh isn’t like our competitors), following a proven web design process can help you reach your target audience faster to start producing the desired results.
Adhering to website design best practices can make or break user perception of your brand. Some tech giants have set strong standards for design, such as Apple’s Human Interface Guidelines and Google’s Material Design. Paying attention to these standards and other factors mentioned in this section is important when creating a high-performance technology website.
The principles of development are also important to consider. For startups and established organizations, successful technology websites are built using programming languages and formatting tools such as XML, HTML 5, PHP back-end, etc.
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“Web Design and Development” is a set of processes, tools, and techniques for creating technology websites across various industries. In this section, we will look at a non-exhaustive list of things that your team should at least consider.
Understanding your target audience is critical when creating your overall brand image and your unique competitive market differentiation. But the perception of the audience must also be considered when designing many elements on your website.
The start of a project is a critical time for stakeholders, production teams, and real users to think together to prioritize key elements. With a deeper understanding of your audience, you will have insight into what content is most important to them. This affects how navigation is organized, how marketing messages are tailored, and where CTAs (calls to action) are placed. Design elements should ultimately reflect your findings about your users – – an inactive, engaged site will not serve its purpose.
According to Statista, “mobile phones account for about half of global web traffic.” A Pew Research study by 2021 found that 85% of Americans have a smartphone. The evidence is clear: the use of mobile devices is widespread, and many users access the Internet primarily from mobile devices. It makes sense. Mobile devices (smartphones, tablets, etc.) are convenient tools to get information and interact with technology brands on the go.
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A website that doesn’t take advantage of good responsive design –– a design that scales smoothly across device types and screen sizes –– is a missed opportunity to build brand authority across multiple channels and touchpoints.
Your technology website must be mobile friendly to attract that large audience. Responsive design, efficient use of white space, and grouping of related information on a single page are effective ways to design user interfaces for your mobile friends.
Making it difficult to find information has a negative impact on the user experience. Flexible navigation (flat, rather than deep) is one way to make it easier for visitors to find what they are looking for and reach their goals. “Flat navigation” means less hierarchy; It’s an effective way to keep things simple.
But navigation involves more than the menu at the top of the page. One of the complexities of web development involves understanding how users perceive information. Hard-to-read fonts, clunky CSS, or ineffective white space create more confusion in understanding individual web pages and navigating between them.
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Home pages and landing pages allow your audience to interact with your brand before purchasing any of your products or services. But attracting them requires more than information architecture and strategic copy, especially in a landscape where many brands are facing user attention.
Interactive messaging systems (such as chatbots), strategic CTAs, and more useful buttons help users dig deeper into your website. Motion design, dynamic UI, and visual effects (VFX) are common elements for interactive redesign, which is an effective way to drive high engagement.
Images can make or break a website technology. The Apple TV home page uses full-width product images, clear transitions between sections, and other practical design elements that help retain potential.