20th Anniversary Business Celebration Ideas – What does our company have in common with SpaceX, Linkedin and GoPro? In 2020 we are all celebrating 18 years in business! To mark the occasion, we offer practical ideas on how to plan and celebrate your organization’s birthday.
Celebrating your company’s anniversary is a great way to convey your experience and confidence without saying “we’re experienced and trusted.”
20th Anniversary Business Celebration Ideas
You may have already googled for inspiration and found some great tips for B2C companies and consumer businesses like:
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Offering a discount may seem inappropriate for many B2B companies, but you want to respect your customers and other valuable people. Are all the tips for celebrating engagement specific to B2B companies? And what if you want to do something different this year?
We’ve done our research, read many articles on the topic, and compiled the best ideas so you don’t waste time planning your special day. Have fun and happy business birthday!
Focusing on yourself means putting the spotlight on your company and highlighting your greatest achievements and milestones. Since it’s your company’s birthday, no one will want to hurt you if you use this time to make a small
Focusing on others means putting your customers, your employees, your partners, your vendors, and other friendly groups at the center of your celebration. This is when you use your birthday to celebrate other people’s achievements, help others achieve their goals, or just let everyone relax and have fun.
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Both methods are valid and meaningful, but you should choose one direction and let your activity reflect it. Set the most appropriate goal:
Don’t make your company’s birthday about generating leads or making money, unless you’re Coca Cola or other big clients whose birthday campaigns lead to instant purchases. Shift your focus away from signups and downloads and generate leads and phone calls (but measure them). Achieving your goals and taking positive action will come later because of a good holiday.
Choose something, big or small, to do this year. It’s easier to focus your support on just one. This is what we see most other B2B companies doing.
A birthday is coming up, celebrate it by showing your creative side and buzzing about a new project:
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For example: For their 10th birthday, Facebook created a new feature for its users, a personalized Watch Back Video. This charm was quickly followed by many videos, such as personal videos to celebrate birthdays and friendships.
Again, don’t be afraid to fail. Your company is a year older and a year wiser. Experimenting and offering new things is your way of showing the public that you are not afraid of innovation.
Do you have the ability to complete digital or larger physical products? If so, you can give it now, especially for your company’s birthday. Here are some tips:
Also, ask yourself: What kind of gifts are your customers interested in? What can you create that they are afraid of their work? What do they want to put on their desktop? Can this gift be personalized?
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If you decide to focus on helping others achieve their goals, partner with a charity you already support or want to support. Here are some rules for that:
If an event is happening in the same month as your business birthday, promote the event. Plan your motivations so that they are fulfilled for that month. Make sure the event organizer supports you well.
Sign a patronage contract with a person, a specific group or an initiative that you really want to see succeed, or whose success you care about.
For example, starting a school in your town wants to educate young people in your area. It is in your direct interest to have academic staff at your disposal, so you decide to financially support this initiative or spend your professional time to make this new initiative a success.
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Such a program will require more planning and more work on your part, so make sure you can allocate enough resources.
Don’t have enough resources to plan your event? Collaborate with others and take this opportunity to learn how to go it alone next year. Here’s what most companies do:
You want the public to notice your holiday, and for that you need as many products as you can create.
The volume of your marketing materials should match the size of the birthday event you chose in the previous step: if you are presenting a significant improvement in your product or service, a memorable blog post will not do. The bigger your event and the more important your birthday, the more content it makes sense to create.
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For your business birthday post, you will need one or (better) more business birthday blog posts. Prepare the content of the blog post in advance, make a list of everything you want to say during your holiday.
If you need ideas and help writing a business anniversary blog post quickly, check out our worksheet for writing company anniversary blog posts.
A professional looking corporate anniversary film is a great idea. For example, video software company Animoto celebrated their birthday by creating a video using their own tools.
Here’s another example from Sofidel, a textile company celebrating their 50th anniversary with a short video featuring their main product (toilet paper).
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Make sure you don’t miss the London Business School’s 50th Anniversary Inspirational Video, which uses inspirational quotes about how the school’s alumni have impacted their local communities as well as around the world.
A Well-Designed Landing Page Consider writing a landing page on your current website specifically for your company’s birthday as the theme of your celebration. This is the main page you drive traffic to during the workday and keeps all the media you create in one place.
Example: Although he didn’t do it on his birthday, but on other occasions, Bill Gates published a good letter every year and published it on the landing page with many elements of words, information, images, answers and understanding. .
Check out this landing page for the 40th anniversary of Watermill, a private equity firm. It has many retro images for the company’s past, a good sense of humor and spark, without excessive written content.
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A mini website is a website created exclusively on a subdomain, subfolder or its own domain name. Choose to create a minisite if the content you create will be around for years.
A good example is the 100th anniversary of Quantas, Australia’s flag carrier airline. Anyone who loves aviation history will definitely enjoy this little place with photos and financial history. This mini-site is an example of a well-designed and well-articulated timeline that you can use for your company history page in general.
A special book or printed book is good if you are celebrating an important occasion. Check out this 100 page e-book that Bayer created for their 150th birthday.
Consider creating a unique logo that shares your company’s anniversary slogan or how many years you’ve been in business.
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Here is a huge collection of hundreds of birthday icons on Pinterest. There are really great solutions and anniversary logo design inspiration for you.
Make sure you use the logo in all the content you create for your birthday. For example, you can create a new social media in the same way, using a new logo.
Write and create a company anniversary campaign for all your social networks (Linkedin, Twitter, Facebook, Instagram …) and ask them to share the content you are going to create.
If you’re in the habit of collecting and organizing corporate images, you’ll be happy now that you’ve used them, big time!
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Even if you don’t use Instagram, these templates and Instagram inspiration for business anniversary ads will help you create cool images for your social media.
If you have multiple LinkedIn profiles, see what people are posting on LinkedIn with the hashtag #oneyear (you must be signed in to LinkedIn for this link to work).
First, redesign your email newsletter template to make it look festive. For example, you can use the anniversary symbol in your newsletter throughout the year when you celebrate an anniversary.
Second, write your email newsletter in advance and schedule it weeks or months in advance. That way, your loyal customers who may not have heard from you in a while, or who don’t open every newsletter you send, won’t miss out on your birthday news.
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We’ve put together a collection of holiday email newsletters on Pinterest for your inspiration. Email will work especially well if you are a product company.
If you’re pressed for time to write anniversary newsletters, newsletters, and landing pages, hire writers to help you create timely content. Yes, content outsourcing