Brand Design Description – > Content Planning > Marketing > Corporate Logo Templates (PPT)
This PowerPoint slide shows the components of branding: trust, design, value, strategy, branding, marketing, advertising, and identity. Trust is the consumer’s belief in a company’s ability to deliver on its promises. Design involves developing a coordinated system of design elements such as logos and colors. Brand equity is when people choose one brand over others. A brand strategy is a comprehensive method used to improve the experience and image of a company among current and future customers. Logos are images, words or symbols that represent the title and purpose of a company. Marketing is the process of promoting and selling a company’s products. Advertising is called advertising for a company’s goods or services. A brand is a collection of things that a company uses to promote its image. You can use this PPT slide if you are a company manager who wants to explain the main points of your company identity. You can download this PPT template in Google Slides and Keynote.
Brand Design Description
White background, Text box, Trust sign, Personal sign, Information sign, Advertising control, Billboard control, Advertising control, Logo sign, Eye control, Strategy control, Chess icons, Value sign, Diamond sign, Sign Design, Pencil Icon What makes an effective logo? If you are a new designer or thinking of “DIY” your logo design, it is important to understand the parts of the process that separate the amateurs from the professionals.
Is This A Good Quote?
We can talk about what makes a “good” logo, but I think that discussion is important. For example, some would say that a good logo is
I want to touch on branding a bit and then dive into what goes into creating a functional brand.
At the end of this post, my hope is that you understand what makes an effective, professional logo, and if you are a designer, walk away with practical tips on how to create, design, and present well. , and send logos to your customers.
Say you’re a hair salon owner and you serve a professional clientele in a high-end market. Offer VIP service – Pick up guests’ blankets at the door, give them a free espresso, escort them to a beautiful waiting room, and carry only the best products. Your stylists are on the cutting edge of fashion and often receive industry awards and accolades.
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But the thing about you is that you love the 1980s and especially anything to do with metal bands. Then hire a designer to create something that reflects your taste and ends up looking like a Metallica album cover.
It’s not that the design isn’t necessarily “bad”, (hey, it works for Metallica!), it’s not. Brands have personality and your logo should reflect yours. It should be consistent with how you want your customers to feel about you.
Yes, you may like (even LOVE) the look of your logo, but think beyond your taste and give your customers space. Your logo is just a symbol that represents the feeling you want them to feel when they think of you.
The first thing a professional logo designer will do before sitting down at the table is consider all the different areas the logo will be used for.
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You may only be thinking about how it looks on your website now, but eventually, you will need it for other things…
One brand will not work for all occasions. For example, the space in your website header (think viewing it on a mobile phone) is horizontal and small, but the bus ad is vertical and large.
Here is a logo I designed for a specific context. My client has a house in Manhattan called “Duplex”. They want stamps to be used for fun things – on napkins, napkins, guest towels, etc.
We know they will never make a mobile website, but if they are planning to do that, this logo is so detailed that if it is broken down, it will be impossible to see.
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If this client is thinking of launching a business with this logo, I would like to create a variation that works in small horizontal spaces.
Take it for a test run if you are not sure how your logo will work in different contexts, it can be helpful to use mockups to see how they work in practice. The examples above were made using an online mockup generator called Mediamodifier.com. You can find many free and premium mockups for Photoshop by doing a quick Google search (eg, “logo t-shirt mockup”).
A word of caution about mockups, I recently had a designer tell me that she uses mockups to present her work to clients because “design sells.”
Mockery hides all the ugly secrets of a brand that doesn’t look like that outside of the mockery context.
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Presenting mockery is a common practice and there is nothing wrong with it, I still do it. But there is a reason why OG logo designers only present initial logo concepts in one color (only black): in its most basic form, the design must stand on its own merits.
If you are a designer, just make sure the logo is successful without mocking or your client may be disappointed when they receive the final artwork and start using it.
It is a good practice to present the customer with one color type (so it can be judged without color), in full color (because everyone likes color), done to him ‘a (go ahead now and “sell it”), and then give an explanation to everything they see.
In this example, I killed two birds with one stone and mocked up one color of the logo.
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If you’re a design client, and all you’re presenting is your logo mocked up on a light background, ask to see the original artwork. Trust me. This thing will make any old piece of crap legit.
This question came up in one of our logo design professional groups recently and I was a little shocked that there was so much confusion about it.
Logos should always be created in vector format using vector software such as Adobe Illustrator. Vector graphics are scalable, meaning the resolution is the same whether you put your logo on a pen or poster.
When working with vector graphics, the size of the drawing board is not important. You can open a vector file, size the logo as needed, and export in any format you need, including raster images.
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Graphics used on the web are often raster-formatted and include .gif, .jpg, and .png files. An exception is the .svg (“vector graphics”) format which is an XML-based vector image that supports animation.
But the .png format works well for most web users. For printing, your original vector graphics will work best and have the clearest and highest resolution.
The best thing about the size of a drawing or a drawing board is that it can be read and is suitable for different use cases. I can’t tell you how many websites I’ve seen where I ripped as hard as I could and zoomed in until the browser would leave me and I had no CUE what the logo said, just a blur of letters. (I think).
Want to know the power of your logo? Try to break it! When I work on a stamp, I erase it to one color, invert it, shrink it and make it smaller and smaller to see when it disappears… will it work on a smaller phone? Does it work on a t-shirt?
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It is better to put your design through a rigorous test before you send it to the client and find out that it does not work well for them in practice.
Personally, I always start by making sure the logo works in the frame. Then they create any important form (horizontal form, symbol, icon, etc.).
It should not be created in Photoshop. No, never. Not if you want to be flexible (which is the main aspect of being active). A professional logo designer usually works in Adobe Illustrator, sometimes other alternative vector software such as Inkscape.
Photoshop creates a different, pixel-based image that loses quality when enlarged. So in the pen board example, you want to design for a billboard and then “size down” for a pen… and who wants to design something that fits a board?
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There is an exception to the “no photoshop” rule and that is if you plan to “vectorize” when you are done.
I know an artist who prefers to work in Photoshop to get her ideas out quickly, but once she’s happy with the design, she’ll recreate it in Illustrator or have someone “vectorize” it for her. (It’s not an efficient way to handle things, and in the end it improves the skill of the illustrator so that he doesn’t waste too much time in his process).
If you are a designer or VA and thinking of selling professional logos