T-shirt Design Ideas For Company – You have an office. You have a website. You have legal documents. But everyone knows you’re not a real company until you have your own swag, starting with a custom company t-shirt.
The company’s T-shirts are a long tradition dating back to the 1950s in Miami, where local resorts first experimented with advertising logos on T-shirts, including Walt Disney’s iconic Mickey Mouse. Today, corporate t-shirts are still just as practical and offer many benefits to companies large or small.
T-shirt Design Ideas For Company
In the ultimate guide to designing business t-shirts, we’ll go over every step of the process, from brainstorming to printing your t-shirt. No matter how much (or little) experience you have, here’s everything you need to know.
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There are no shortage of reasons to want a corporate t-shirt. These business t-shirt goals will guide your design process and help you understand why you need the t-shirt and what you want it to do.
Promotional business t-shirts are something to give away to keep your brand in the minds of current and potential customers.
This turns everyone wearing your shirt into a walking advertisement. With enough people, your t-shirt can generate buzz and create the first impression of your brand, especially when combined with an effective image.
For meetings with potential clients, investors or partners, a company t-shirt is the perfect souvenir to remind them later how great you are.
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A picture is worth a thousand words, making the corporate t-shirt the perfect elevator pitch. Through strategic visibility and just a small amount of text, a strong t-shirt design tells the world what your brand offers.
For example, take a look at the Farmerceuticals shirt. Beautiful natural images and green patterns are the obvious choices, but on a deeper level, the excellent craftsmanship and artistic style make it powerful and sturdy. A good t-shirt design influences people’s impression of the brand.
Like school uniforms, except for being super fun, company t-shirts help create a sense of community among workers within the company… and it goes double if they give you a sense of what it looks like.
If your design is attractive enough, you can sell your t-shirts as merchandise to earn a little extra income for your business.
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Whether you’re hosting a public promotional event or an internal retreat, event t-shirts will build team spirit and serve as a great souvenir that will keep you fresh in the minds of future members.
Finally, write a list of key themes, styles, and personality traits that you want your brand and business t-shirts to convey. Is your brand fun or serious? Browsed or conservative? Luxury or affordable? A t-shirt design will answer all these questions immediately.
For the most effective design, move away from your personal preferences and rely on real quantitative data. Who are your clients/target customers? What brand characteristics do they want to do business with?
Once you have determined your goals, you can prioritize the different aspects of your t-shirt design. You want to customize your design in a way that suits your needs.
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The number of t-shirts you need directly affects the best printing method to choose. Some methods offer bulk orders in particular, while others have high unit costs, limiting you to smaller quantities unless you have a large budget.
A bigger budget means more t-shirts. If you want to print more detailed photographs with more colors, that will be very expensive. Do you want a lighter shirt or perhaps one with a V-neck? Increase that budget. Think dollar at first so you can find the perfect balance between all your creative options and the number of t-shirts you need.
Design takes time. Printing does the same thing and different methods have different production times. Set flexible deadlines that give you time to develop designs and collaborate with your printer.
Exploitation through printing methods is where many t-shirt designers miss the mark. There are many different ways to do this and the technical issues can be intimidating unless you know what they mean. Below are four of the most effective t-shirt printing methods and the best time to use each.
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Best suited for large orders, screen printing is the standard route for t-shirt printing. In this process, individual screens are created for each color in your design and then one is printed on top.
Disadvantages: A new screen is required for each color or new design (which is expensive). Colorful designs end up being expensive.
Vinyl images are a form of heat transfer. Vinyl is durable, helps your t-shirt last longer and protects the image from fading, and also adds texture to your t-shirt.
One of the newest options for T-shirt printing, DTG printing, uses ink jets, except they are applied directly to the fabric instead of an intermediary transfer paper. Of all the options on this list, DTG printing offers the most detail and color options, allowing you to display Mona Lisa-level quality on your cotton canvas.
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Cons: Use for small batches or maybe a single sample. The more you write, the less likely it will be. Doesn’t work well with dark clothing.
Designing a business t-shirt is not just about knowing what ideas to communicate, but how to communicate them effectively. Start generating ideas and channeling your creativity with these tips.
If you haven’t already, you need to decide what type of shirt to wear: crew neck, v-neck, long sleeve, short sleeve, t-shirt, polo, etc.
For example, long-sleeved t-shirts offer the opportunity to print your brand name or slogan along the sleeve. The bag can be easily implemented into the design, such as having your pet appear inside. More modern options, such as coats or off-the-shoulder blouses, will appeal to a dressier crowd, but may alienate the general public.
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Choose a theme that complements your message and then take advantage of what that theme has to offer.
When you start sketching out the idea for your business shirt, make sure it translates to actual size. Design using an 18″x18″ canvas and place your design on the t-shirt. That doesn’t mean you have to fill the entire space (like keeping it minimal with a small logo), but a realistically sized canvas will help you get the proportions right.
Do you know the different proportions of a child’s size 4 versus XXXL? Image sizes vary, so extreme sizes may distort the image. Plan ahead by trying different sizes to make sure you don’t ruin any details.
Also, please note that screen printing may require additional screens for different sizes. To keep costs down, you may have to sacrifice quality for maximum size or not print it at all.
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Start thinking about how you can use images and colors to communicate the message you want to say. Remember these questions:
Do you need ideas? Take a look at the gallery of the design service 99designs by Vista. Put all that together and you’re ready to start creating your company t-shirt.
Despite being an art, t-shirt design is also a business activity. There are many logistical and financial concerns that limit your creative freedom, including the level of detail. Complicated images don’t translate well to fabric, although they may make for better visual design.
Furthermore, its design is expressed in the human body, full of unpredictable curves and constant movement. These conditions have a flat view and simple details, not to mention that passers-by only see the design at a glance.
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Additionally, the color, font, style, and size of your text influence the perception of your brand. Serif fonts (fonts with small tags at the end) give your brand a more formal or traditional look. Sans-serif fonts (without labels) look more modern.
An important note when printing t-shirts is to take legibility into account. Subtle lettering can make a t-shirt more eye-catching, but if the wording is incomprehensible, what you get isn’t worth what you’re losing. Just remember that if you want passersby to read the words on your shirt for a moment or two, prioritize legacy first and appearance second.
Color is the best design element for personal communication. The tones, shades and colors of each color slightly change the emotional meaning, giving designers options to convey the right message. But it’s not just about choosing the right color for your brand, it’s also about choosing colors that combine well with each other.
In addition to choosing colors for your t-shirt image, you should also pay attention to how those colors look with the color of the t-shirt itself. Because of the way t-shirt inks work, printing colors can be a little difficult. The most expensive way to print your design is by color approximation. But remember that your “aquamarine” may differ from the “aquamarine” of your printer.
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While PMS and CMYK inks may be more expensive, they are more reliable. PMS uses pre-mixed inks that your printer can purchase. CMYK printing creates colors by mixing cyan, magenta, yellow, and key (black) inks. Check with your printer to determine what is available.
Perhaps the biggest oversight of inexperienced t-shirt designers is that they don’t know their options. T-shirt design has its own unique advantages