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Knowing that many people have trouble making up their minds, you’ve probably faced this problem before: How do I get my audience to make the choice I want? Or, how can I help my audience make the best, most informed choice?
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You probably know from experience that it’s not really appropriate to give your audience a thick, long report explaining their options.
In this article, I will help educate your customers and help them choose your product over the competition using a practical, engaging product comparison template. Let’s get started.
Product comparison is the process of evaluating and comparing two or more similar products to determine their features, specifications, and performance.
Product comparisons help consumers make informed purchasing decisions by comparing products and highlighting strengths and weaknesses.
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A product comparison chart compares different product offerings – either your own brand or your brand versus your competitors.
A comparative infographic is a visual representation that uses charts, graphs, or other design elements to demonstrate the similarities and differences between two or more topics, products, or concepts. It presents information in a concise and easily digestible format, making it a useful tool for making informed decisions or quickly understanding complex data.
Here is an example. This comparison infographic template compares different leadership styles in terms of characteristics, advantages, disadvantages and when to use them. Of course, don’t hesitate to edit the template to compare your products vs. competitors or different product offerings within your company:
Now that you know how to create a product comparison chart, let’s take a look at some product comparison examples (template included!) with comparison information that you can edit! Design tips given along the way.
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You can tell someone that your product is better… but most people won’t believe it until they see it with their own eyes. This is where good data visualization design comes in.
List features in the middle of the infographic when comparing two or more products. Include product photos to make products more recognizable. A similar and different table like this can be useful to highlight the superiority of a product you sell or to help people choose the best product for their needs.
If you want to compare prices between different products, services or subscriptions you offer (or between you and your competitors!), you can use a side-by-side comparison template:
Another way to use icons is to rearrange them according to a solid color so that they are the main focus of your comparison information when comparing two products:
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Remember this classic advice: Create an infographic listing the pros and cons. Writing down your options will make it easier to weigh each aspect.
It is better to use visuals such as comparative infographics to illustrate the options. In fact, a study from Michigan State University found that the part of the brain responsible for our vision is also heavily involved in our decision making.
Follow the pros and cons list format by dividing your infographic in half and putting both lists together. Organize your information by category using bold headings. Icons are a key feature of the comparison template and are a great way to visualize ideas and make specific text points stand out.
Comparison Table/Data Table is an effective way to show and compare multiple options between two or more items. You can add icons and strategic colors to the table to avoid clutter while making the information easier to understand.
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Sure, you can use a spreadsheet. But unless you’re a particularly keen accountant, spreadsheets have a way of frustrating most people. Instead, an infographic table is an effective way to show multiple options. Using icons and strategic colors helps avoid clutter while making information easy to understand.
You can compare experiences to highlight differences like this side-by-side comparison template. Each point explains the difference between each experience:
Colors affect the way we receive information. For example, most people will recognize that green means “go” or “good” and red means “stop” or “bad”. Colors can help influence what people consider to be good and bad choices.
In situations where you want to encourage your audience to make a decision, highlighting the “correct” option in green indicates they should go for that option. For more examples of how you can use color strategically, read our guide to choosing color.
What Is An Infographic? Examples, Templates, Design Tips
Sometimes we don’t realize how ridiculous some information is until we come face to face with the truth. Comparison infographics can be very effective tools for educating your audience – they’re easy to share on social media and perfect for embedding in presentations.
Directly compare the myths in one column with the truth in the other column. Infographics like this side-by-side comparison template are great for raising awareness of commonly misunderstood causes.
You don’t need to stick with the usual vertical page division. When you create an infographic, you have the opportunity to be creative with your design. Arrange the text and visuals on your infographic to reflect the topic of your information.
Divide your infographic horizontally to show the pros and cons – literally the positive side and the negative side. Use directional cues, such as arrows, to direct readers’ attention to key information.
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A classic Venn diagram is a great way to show where two things differ and where they overlap. If a plain Venn diagram seems too boring, you can spice it up by using bright contrasting colors and icons.
Do you want to compare visits for your different customer personas? Or the process of onboarding new employees for different departments?
There are several reasons why you might want to compare timelines. This is where the timeline template can come in handy. Use different colors to help each timeline stand out. You can use icons to encode information – to show points of similarity and where different timelines differ.
Sometimes you want to compare the same metric across different user segments, different channels, or different time periods. Using the same type of chart to compare data can highlight differences.
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In general, it is good practice to use only one icon in your design. This will give your design a consistent look.
For example, see how this comparison infographic template uses icons. The icons on the organic side of the circle are vibrant and colorful, while the icons on the GMO side are flat and single-note. This helps drive home the idea that organic food is a more attractive option.
If you want to draw attention to specific numbers or statistics, write those numbers in a larger font than the rest of your main text. You can use a contrasting color to help them really stand out on the page.
For example, in the side-by-side comparison template that compares the protein content of foods, grams of protein are emphasized using large, dark text that contrasts with the white background:
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This infographic compares the flu to COVID-19, emphasizing the numbers displayed. The numbers have icons and a blue background so they stand out in your infographic:
A square layout displays four options at once. Just as you can use two different colors to differentiate between two options, you can use four colors to make each category stand out.
See how this class comparison infographic uses contrasting colors for each class. Arrows also serve as visual cues to indicate the direction in which information should be read:
If there is similarity between four items you want to highlight, you can use this comparison chart template to display it:
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Sometimes it can be difficult to look at past data to learn the story behind it. This is where images can help. Including photos and illustrations in your data visualizations can help make the data more meaningful