Direct Mail Postcard Design Ideas

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As a business, few factors are more important than community awareness and participation. One of the best ways to reach local businesses is through the mail. Believe it or not, over 80% of people still read or skim their emails regularly, which means that with a simple and elegant postcard, you can get thousands of new eyes on your brand and offers with a postcard campaign Low cost EDDM. get Continue reading to learn how to design EDDM cards for your business!

Direct Mail Postcard Design Ideas

EDDM stands for Every Door Direct Mail. Instead of the postman delivering cards to specific homes and addresses, EDDM postcards go to every home or business on the mail route. Why is it so useful? It all depends on how you use the EDDM distribution.

Postcard Printing For Businesses

The unique thing about EDDM is that it doesn’t go to individual homes or businesses, it goes to everyone in the area. For businesses trying to increase local awareness, you can explore large areas of the city or surrounding neighborhoods without knowing a single resident’s name or worrying about printing thousands of unique mailing labels. EDDM is the number one way to reach an entire neighborhood, business or residence. This can be used to reach new potential customers or create a general opportunity in neighborhoods that already contain many of your regular customers.

EDDM is also significantly more affordable than targeted direct mail marketing. You can send up to 5,000 postcards without the need for additional fees and at very low postage costs. EDDM saves you on mailing labels while providing the same regional targeting that traditional direct mail marketing has always used. You benefit from the ability to move your neighborhood without the expense of sending it to each house one by one.

The 40/40/20 rule for direct marketing campaigns states that 40% of your email responses will come from carefully selecting your recipients. The other 40% comes from the quality and appeal of your offer. The last 20 percent is influenced by details such as art and design.

This means that your first task after designing EDDM cards is to choose a postal route, which is important. Simply surveying the entire local area will be less effective than targeting the neighborhoods most likely to respond. For this with EDDM, it means choosing the right email route. Your mail route is the path followed by the mail carrier, and for each home or business, the mail carrier takes a postcard and adds it to the personal stack.

Custom Real Estate Direct Mail Postcard Printing

To get exactly the distribution you’re looking for, you’ll want to choose a route that goes through the most important neighborhoods. Fortunately, the USPS is ready with this handy tool that allows you to check and select routes in your target area.

Your next goal is to make sure your postcards stand out and grab the attention of EDDM recipients. You want to avoid the junk box and encourage your recipients to consider your email offer. Your cards should first attract attention with bold colors and clear design. Too many design elements and you’re “burying the lead”. Too soft and your cards will be thrown away without a second thought.

That’s why marketers work hard to create powerful designs that carry inspirational messages. Your design will likely include a photo or image of some kind, an opportunity headline, and a call to action. “Barney’s Pond Summer Sale,” reads the headline. “Get 30% off with this discount code!” says the call to action. These are the building blocks of your EDDM, designed to grab attention and encourage your recipients to take the action you want.

Of course, if your EDDM cards aren’t the USPS-approved size, all that hard work is for naught. Whether you’re sending folded brochures or simple flat cards, the USPS system handles mail in several standard sizes. Especially for EDDM campaigns. The standard sizes make it easier for postal machines to sort stacks of cards and for mail carriers to quickly pass the cards and deliver one to each home or business along the way.

What We Learned Mailing 17,523,486 Home Services Postcards

All templates and designs must be based on the dimensions required by the USPS for EDDM shipments. Fortunately, there’s a variety of card sizes and designs you can choose from to best serve your branding and campaign goals.

Recipients should never be confused about why they received an EDDM letter or what to do about it. Your card design should convey a statement of purpose and a call to action that recipients can understand at a glance. The more complicated your design, the more people will throw it away without realizing the value you provide.

If your goal is to raise awareness or send coupons that people will use, make it clear. Use short declarative statements and design your flow of images to direct readers to the best conclusion through a call to action. Make sure the purpose and use of your EDDM card is clear.

Next, think about motivation. A simple call to action is often not enough to encourage a phone call, login or website visit. But there might be an offer, a special deal, or an opportunity. Remember the 40/40/20 rule. Forty-two percent of your respondents will follow the call to action because of the value of the card offer.

31 Insurance Postcard Templates

This is where your brand and campaign design are most important, as you decide what kind of offer will be most interesting and useful to the residents who receive your EDDM posts. Make your trigger friendly, powerful and with enough content to avoid indefinite delay.

No modern marketing campaign is complete without a landing page. Some wary interviewers may want to visit your website and check out your brand before taking any real action. It’s a combination of curiosity, passion and a desire to engage with your brand. Therefore, be sure to create an attractive landing page and include its URL in every EDDM letter. That way, your respondents not only have a call to action to follow, but they also have a website to interact with and possibly even a customer portal to open an account and track their new services.

Finally, don’t forget the mobile crowd. Many of today’s postcard campaigns involve more than just a discount code and a cute design. They also have QR codes to scan with a mobile phone or the option to sign in via a mobile app for more features and services. Like the landing page, the mobile features are designed to appeal to the tech-savvy younger generation and those who want to communicate online, even if it’s just answering email.

Your next EDDM marketing campaign has the potential to be a huge success; awareness and attraction of customers for discounted services or special packages. To learn more about how you can customize EDDM email campaigns to serve your specific business goals and brand identity, contact us today!

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Contrary to popular belief, I was not born a pink color. I hope you enjoy the content of my printable! Not all articles are created equal – the quality of the writing depends on how much caffeine I’ve had that day. As the owner of Printing, I’m here to help businesses large and small with effective print marketing. I look forward to working with you and helping you improve your marketing skills and knowledge. Let’s talk! Carlos

Let’s chat and we’ll take 10% off your print order.  Enter your contact information below and one of our friendly staff will contact you to assist you with your project. Are you a cleaning service looking to reach new customers who need professional cleaning in your community? Unlock the power of Every Door Mail (EDDM®) to easily design, print and send industry-specific mailings for less than the cost of a postage stamp. Select the desired postal routes (neighborhoods) for targeted delivery and EDDM® ensures that your postcards reach every residential mailbox without the need for mailing lists, permits or any other hassles. With EDDM®, you have the perfect tool to promote your reputable cleaning service company, easily attract new customers, create buzz within your community and achieve much more! This efficient and cost-effective solution opens the door to endless possibilities for your business. Wondering how to create a great card for your direct mail campaign? Designing an effective business card for your cleaning service can be a difficult and expensive task, especially if you have no experience in graphic design. But don’t worry! has made the process easy and FREE with the new postcard design tool. It offers free and fully customizable templates created by design professionals. Each template is guaranteed to meet USPS requirements and print with optimal, high-quality results. below,