How To Get Graphic Design Ideas – If you are a designer, you need to know how to present your designs. They are essential for every designer and give you the opportunity to surprise your clients. A poor design presentation can make your hard work days go to waste and we are sure you don’t want that to happen.
You can prevent that from happening with proper presentation skills. So, in this blog, we will explore our recently introduced features’
How To Get Graphic Design Ideas
.’ Additionally, we’ll also look at the 11 best ways to promote your design portfolio and the best tools you’ll need to do so. Next, we will focus on introducing certain design concepts such as logos, posters, flyers, etc.
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Imagine being instructed to create a different design than your client. You’ve come back with your comments and in a week or so you’ve come up with different design ideas. Now you are ready to present it to them.
But wait! Don’t rush to present your graphic design concept without adequate preparation. In this section, we will learn how to present your graphic design concepts and ideas to your clients and gather feedback to achieve their business goals.
The design concept is the first step you take to solve a user’s problem. Start by getting a brief overview, understanding the problem, knowing the brand and its users, talking to different stakeholders, etc. This leads to:
In addition, it leads to visual layouts that can be flowcharts, digital screens, user journeys, etc. which explains the design concept. All of these come together to solve user problems.
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But before we get into the details, here’s a quick infographic that summarizes the seven best ways to present your design concept. Don’t forget to learn about the other 7 ways we’ve described after tip #5.
Know who you are promoting and adapt your presentation accordingly. Knowing your customer is critical to effective communication. It helps you connect with them better when you know what they are looking for
If you already know who your audience will be, you can contact them by email or phone to find out what they expect to see.
If not, you can connect with them on platforms like LinkedIn or Twitter and gauge their expectations.
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Hi [First Name], I’m going to introduce you to various design options I’m working on on [specify date, time]. Can you let me know if you are looking for something specific that you would like me to cover? I’ll make sure I have it with me. See you again! 🙂
Put yourself in the shoes of your customers and try to understand them and their needs. Always remember that your presentation can fail if you present without knowing your customer.
Take the time to prepare your design presentation. Of course, the key elements of your presentation are differences in design, fonts, typefaces, colors, calls to action (CTA), user experience, etc. However, here are some factors that you need to talk about in your design work:
Use one slide to set the context of the design project and explain the business challenges at hand. For example, a business challenge might be driving more signups through landing pages or reducing customer churn.
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Briefly describe the instructions you received, the objectives of the project and the end goal you hope to achieve, etc. Setting the right context shows what you’ve set out to do and helps keep everyone on the same page.
Remember, you are here to show your work, not to share scripts. So make sure to use a good presentation template and not too much text. Instead, the design and visuals themselves should tell the story. All slides help you build your narrative, so use them that way.
Whether you’re talking about a different approach to problem solving or project goals, remember to have a focal point on each slide. This center point is a punch line on a slide, helping the audience remember the important points. And don’t forget to summarize all the important things on one slide at the end of the design presentation.
Whatever your design presentation is, it should ultimately cover what your audience cares about. They listen to your design presentation to solve business challenges. So, always ask yourself if the information you include in your presentation is relevant or not. If not, it doesn’t deserve a place.
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It means trying to find answers to the questions you have asked yourself. For example, if you presented the graphic design below, here are some questions you could answer:
People relate to stories and remember them for a long time. So, structure your presentation like a story, tell how your design came to life, what inspired you to create this design, the challenges you faced and how you overcame them.
A story is the best way to engage your audience. Most clients are unfamiliar with the design process, so sharing your design process with clients will make them appreciate the work you put into the project. This will also help your customers understand the thought process behind your design.
There are two ways to present your design: one to display on different screens and the other to integrate into real-world scenarios. Let’s look at these examples.
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Assume that Dave has assigned a design project to find out the productivity of his employees. He prefers to get updates on his phone.
Example 1: One way to do this is to display multiple phone screens that show when an employee logs in and out, or the number of hours they spend on different tasks, or when they take breaks.
Example 2: Another way to do this is to show a real employee use case – Michelle. In this case, you need to talk to Michelle to understand what a typical working day in her life is like. Create a questionnaire that will help you find out the facts about how he gets assignments and how he completes them.
Then pitch it to Dave in the form of a mobile app to track real-time employee productivity. Explain to him through different screens, when he starts his day, how he records his work, how he works with the feedback he receives and how he tries to achieve his goals. Finally, if you can show how much of a percentage (%) Michelle’s productivity can be improved by your design.
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And, as previously promised, here are 7 more tips to pitch your design to clients and win it:
Less is more. Briefly describe your design. Don’t bore your customers with too much information. Don’t present too many design options and overwhelm your customers. Remember, they are looking for a solution, and when you give them too many options, you confuse them more than they provide a solution.
So, don’t take more than 20 minutes to introduce it. Your customers will lose interest in your presentation if you take too long. Avoid using too much text in your presentation. Avoid anything that will make your client lose focus on your design.
Every designer cares about user experience (UX). And user experience is not rocket science. There are no hard and fast rules you have to follow. However, you must follow certain principles. Rules that help you achieve the goals you set for yourself.
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For example, one of the main user experience principles is that you shouldn’t pack your design with too much text. Or, your Call to Action (CTA) button should be visible enough for your audience/users to click on it. Or you may need to use contrasting colors to convey the meaning of your design. These principles will help you stick to your basics and present your design in a neat way.
In the design below, the CTA button is a bit subtle and the designer can change it at will depending on the customer’s input.
Plus, they describe you as a true designer, and not someone who is still trying to break into the world of design.
Using fancy buzzwords, jargon and trying to sound smart is one of the dumbest things you can do when creating a presentation. Your customers will eventually lose interest when you spend a lot of time trying to sound smart instead of being smart.
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Big words and exaggeration make you look stupid. Plus, it will confuse your customers. Your presentation must be understandable. Get your message across simply. Try to sound clear and understandable.
The most important thing when you’re giving a presentation is to trust the work you’re presenting. Lack of confidence can lead to poor presentations and you end up losing customers. Here are some tips to appear confident when you present:
One sure way to be confident when presenting your design is to adequately prepare your presentation. That brings us to the next topic, which is exercise.
To deliver an engaging presentation and win the trust of your customers, it is important to prepare and practice in advance. Try presenting your work to your colleagues or friends, listen to their opinions and improvise.
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Record yourself while exercising, observe