Baseball Card Design Ideas – Throughout my childhood, I collected baseball cards. Many of them. It was one of my favorite things in my early life. I still vividly remember the smell of cigarettes and stale sugar in the convenience store my grandfather used to carry. He gave me a few dollars and I bought a few packages of candles.
The excitement of opening the package was exhilarating. Who will I meet this time? Doc Gooden? Darryl Strawberry? Maybe George Brett or this rookie Mark McGuire everyone seems to be talking about.
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It was a fun unknown that was very fun, as I stuck my stubborn teeth into my mouth and began to extract the last of my treasure. The fact that the gummy taste lasts less than 30 seconds doesn’t bother me. Because I’m in baseball card heaven.
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I have collected cards for many years. As I got older, eventually my collection and interests dwindled significantly. The business card industry is getting crowded – more card companies, more cards, more personalized cards. It just became too much for the young teenager to keep up with – so one day I stopped buying cards
When I stopped collecting, I kept all my cards in a shobox. The shoes eventually became a large moving box because my family has moved twice since I was a child in New York.
A few years after I started my design business (Harley Creative) I had to get new business cards printed. Since I am heavily involved in sports activities, I was looking for a business card for sports. I wanted to do something different this time – something unique.
While attending a design conference, one of my designer friends gave her information on pop culture trading cards. He has information written on the back. Cards like Alf, Harry and the Hendersons and New Kids on the Block are all in his store. That’s cool, and it got me thinking.
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What about the boxes, and boxes and boxes of cards I have in my room, just gathering dust? What am I going to do? Maybe they would make great business cards.
After returning from the meeting, I went to my map. ’88 High, ’87 Donruss, ’89 High. ’91 Fleer. The possibilities seem endless.
I chose Topps 1987 for the first printing. This is the year I loved the cards growing up, in their woody beauty. The first run came out fine but the white ink on the yellow back ran smoothly, and the vague design I did was hard to read. I ended up using it and giving it away. A year later, it was time to print twice.
The next run I switched to was Topps 1986. This year I gave it a dark red color for printing and simplified the design for easier reading. I also went on eBay and bought an unopened box of wax in 1986. I didn’t know they still existed, but they did. And for those who are wondering ‘is it still available?’ Yes. Instead of losing flavor in 20 seconds, it’s now just dust for the same amount of time.
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The print went very well. I still get people who hear about it from co-workers or through other sports people and ask for a card. The great thing about this idea is that I always ask the host about their favorite team, first. It becomes a unique experience in that way.
Plus, for the older and more avid baseball fan, there’s always a story about going to the ballpark as a kid, or about a certain player wearing the front of the card, or that card growing up. For someone who doesn’t necessarily want to promote their business, putting a sick smile on someone’s face makes handing out business cards more fun for both parties.
Some of these cards may no longer have the value of a printed card, but using them in this way makes them valuable. I’m glad I stuck with this gem. The founder of the world’s largest and most successful hedge fund has published a book called Principles. If you want to get the best out of your employees, this is the one you want to hire.
Ray Dalio details how Bridgewater has grown to manage $150 billion in assets and has 1,700 employees. A culture of brutal honesty and transparency is a big part of this success. Bridgewater has procedures and policies to promote openness and honesty among their employees.
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This is when Dalio described the baseball card system. Each employee has their own map showing their strengths and weaknesses.
To use a baseball analogy: “You’re not going to have a great outfielder with a .160 third base average, you’re not going to hire a guy with big pictures who needs attention to detail.” Everyone has different skills and abilities. It is unreasonable to expect all workers to be concentrated in one area. Dalio admits that in the early years, they didn’t do enough to learn about their employees’ strengths and weaknesses. They use people they like or have good feelings about. Now they think like a general manager who will put together a winning team in sports.
Everyone’s baseball card is in an iOS app called Dots. Users rate between 100+ features on a scale of 1-10. Only employees can access the program and data. Although some people were initially uncomfortable with the idea, the system seemed to work. As of 2019, Bridgewater still uses Dots and baseball cards and is still considered the largest and most successful hedge fund in the world.
While we see the benefits of transparency and honesty, overdoing it can backfire. Affairs reported that some of Bridgewater’s employees were educated and that the culture had a negative effect on the morale of some employees.
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Consider, too, the difference between a creative industry like ours and a hedge fund. Professionals are structured differently than financial analysts. While the latter is only about numbers, creatives put a lot into their work, which requires a lot of thought. While financial analysts produce black and white information, creatives are more aware of the facts, which cannot be considered good or bad.
We want to create a culture of honesty and transparency, we have taken a different approach by emphasizing and pursuing mental safety. Our goal is to create an environment where team members feel safe to speak their minds and take risks in their work. Throughout the year, we use psychological surveys to track our progress and identify key areas of improvement.
In addition, employees are given the opportunity to evaluate team members by providing a detailed survey and review of all comments. This goes to the list of leaders. It may not be as open and outsourced as Bridgewater’s system, but it gives employees the feedback they need to improve.
If you decide to give baseball cards a try, we’ve created a free template to help you get started. Once you’ve downloaded, you can easily add a photo, fill in your name, title and start listing your numbers.
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Sourov is passionate about all things sales, marketing and social media, and is the founder of the Canadian Social Media Marketing team at LinkedIn.
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