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Choosing the wrong colors can achieve the opposite of the intended results. That’s why web designers need to understand the meaning of colors and what they convey to the audience.
Color Combinations Design Ideas
Choosing the right color is a struggle many designers have. To help with that, designers use color theory to find the best color combinations. Isaac Newton established color theory in 1666 when he invented the color wheel. He studied the transmission of white light into a rainbow of colors.
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In his conclusions, he presented his findings on the color wheel, where he divided colors into three categories:
This difference is based on the RGB (Red, Green and Blue) model used in computers and other digital devices.
However, there is still the RYB color wheel model (red, yellow and blue) that is traditionally taught in schools and used by artists and the printing industry, although printing now uses a slightly improved CMYK with black as the color.
Today, color science is not just a science but has developed into a combination of art and psychology. It is used as a set of rules and guidelines to help designers make good choices when using color combinations.
Saturated Color Scheme Stock Vector Images
When you mix colors using the color wheel, you get different color combinations, called color schemes or color palettes. Based on the method used to combine colors, color schemes are divided into several categories: monochromatic, complementary, complementary, split-complementary, triadic and tetradic.
A monochromatic scheme uses one color as a base to create different aesthetic color combinations. By using light or dark colors, shades and tones of those colors, it creates beautiful shapes for the eyes and is used to convey a sense of calm.
Although the comparison of color tones may seem like a monochromatic scheme, an analog color scheme consists of three different colors next to each other on the color wheel.
On the other hand, unlike a monochromatic scheme, which can be somewhat monotonous, the use of analog colors can bring versatility and harmony to a design.
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A complementary color scheme uses two colors at opposite ends of the color wheel, providing a bright color combination and high contrast, and is also used to provide balance, as one of the colors is used as an accent to complement the other. .
A combination of complementary and complementary colors, it uses a basic color and two colors at opposite ends of the color wheel to create a more subtle look compared to a complementary scheme. .
A triadic color scheme uses three different colors, each placed in the same place on the color wheel in the form of a triangle. This combination is bold and different beautiful palettes.
A tetradic color scheme uses four colors equally spaced from each other, which may be in the form of a square or rectangle.
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Having multiple colors can be a bit difficult to balance and confusing, but in the right design, this concept can create unique and beautiful color palettes.
We sometimes get culture shock when we travel to different countries and observe their behavior in different situations, such a thing can easily happen with color perception as well.
Although one can say that colors are generally perceived the same around the world even today in the era of globalization, there are exceptions that if you don’t think about it can not only send a difference to the audience but also completely. The opposite message. You decide.
Whether it is a different language, region, religious affiliation or current events, exposure to color is a factor that shapes perception. Here are some examples to illustrate this phenomenon – in many countries and cultures black is associated with mourning or sadness, but the opposite is true in China, Cambodia and some eastern countries – another uses the sun as the color of mourning.
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On the other hand, in South Africa, red is used for mourning, the result of suffering they have experienced. Another example is purple, which is used to denote wealth and power in Japan, while in Ukraine it symbolizes faith, patience and trust. Knowledge about color perception is very important when working in different cultures because it has direct effects on how your brand is perceived.
Now that you’re on the subject, here are some general definitions of what colors represent:
Below, we offer you some quality color combinations from the latest trends, as well as some other color palettes selected from our various website template design services.
Oil Green is a soft shade of green that contrasts with light pink and provides comfortable reading without straining your eyes. It is very elegant and can be used for logos or website design.
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These colors complement each other’s beauty and create a good balance. Feminine rose features can be used in various web designs, especially in the fragrance and cosmetics industry. When combined with navy blue, it shows confidence and maturity.
This combination represents happiness and friendliness, so it is suitable for brands related to children due to its friendly nature.
It is one of the most traditional and used color combinations. The high contrast it provides makes this simple beauty look wrong. Its use can be different in logo, web design, gold and jewelery industry etc.
These earth colors are perfect color combinations to use on websites with eco-related designs. As they represent colors commonly found in nature, they provide comfort and calming effect, thus conveying a feeling of relaxation.
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This split-harmonic combination of azure, ultra red and sun creates a beautiful color palette because it has a variety of colors and tones.
Sky Blue represents a calm and peaceful sky, while Ultra Red gives a bold and vibrant touch. Sunny yellow brings warmth and happiness to the palette, creating a balanced and harmonious overall look.
Here are 5 more color palettes used in our web templates that you can find inspiration in.
The combination of colors in this palette can be used to create a unified and harmonious atmosphere. Soft peach, for example, is a warm color that can be used to create a comfortable and inviting atmosphere, while indigo is a deep and rich color that adds a sense of sophistication and luxury to a design.
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Along with other colors, it creates the perfect palette for web design, making a website bright and eye-catching.
This beautiful color palette combination creates a modern and beautiful design. These colors work well together and can be used in many design applications.
This color palette adds a sense of sophistication and elegance, evokes feelings of relaxation and creates a perfect and comfortable atmosphere through warm colors.
Bright color combinations give feelings of warmth and energy. Combined with soft colors, it creates a balanced look and while providing good contrast, it creates an interesting design.
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Blue and black are classic color combinations. Together with Lily he creates a modern and exclusive design where elements beautifully complement each other.
In conclusion, choosing the right color combinations is very important in web design. Proper use of colors helps create visual hierarchies, directs the user’s eye to important information, and enhances the overall aesthetic of a website.
Additionally, colors can also affect user emotions and perception of a website, so it is important to carefully choose colors that match the desired mood and brand identity. The right color to use in your design.
Finally, taking the time to carefully select color combinations is essential for a website’s user experience and effectiveness. With over 10 years of experience in the industry we can help you choose the right color palette for your next project.
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