Cool Brochure Design Ideas – Almost every designer has created a brochure at some point. And there’s a good chance you’ll be asked to design another one! Whether for a client or to promote your own business, creating a brochure is an art.
And then there’s an additional challenge: brochure design is no longer just for print. Digital booklets are just as popular as printed versions. It is common for clients to request a printed brochure with a shared digital file of the same design.
Cool Brochure Design Ideas
Don’t sweat this design challenge. We’ve put together some classic and modern tips so you can create a brochure design that looks great and is easy to read.
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The first step in creating a brochure design is to consider size, shape, medium and fold. All of these tactile properties of brochure printing contribute to the design style you choose and how text, images, and other elements fit together.
Be sure to consider print versus digital publishing. Notebooks are common in physical and online spaces. Some brochure styles require no adjustments other than converting the file to PDF, while some print jobs don’t translate well to digital. (Tri-fold brochures can look particularly awkward.)
When it comes to converting a printed brochure to digital, consider making each page or fold of the brochure a separate page in the digital version. The order in which the content should be read. This brochure will make it easy to read regardless of format.
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Some of the trends in brochure design include high color options, lots of elegant typography and simple images. Many things that are popular in other areas of design also apply to notebooks.
Blocky design styles are back and trending in a big way along with brochure designs. A shift in paper styles or a movement to use more color in web design can be a major contributor to this.
Block options can make it easy to use color in interesting ways while keeping text elements legible. Blocks can be used to create groups of materials by weight or single block with a dominant color or shape.
Another great thing about using block design elements is that they work in almost any color with any type of material, making it a universally attractive option.
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While print design elements and website design elements are still somewhat crossed, there is a huge push to create brochure designs that are easy to use online. This use may include elements of websites or images or social media.
When it comes to brochure design trends, element usability across platforms is a skill and technique you should consider.
Some things to consider when thinking about a crossover design include size, color options, and the size and placement of words. When done right, branding and imagery flow across print and digital platforms for consistent branding and a unique design solution for a project.
Geometric shapes can add a lot of pop to a brochure design with a cover. The right combination of shapes can help guide the eye through a design, focus on key content, or serve as a primary visual device.
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In some of the more fashionable uses, geometric shapes are paired with a monotone color palette for a cohesive look and feel.
This brochure design may or may not have other image elements, and this style may be a preferred technique when you don’t have many other images to work with. You can also choose small or black and white images with geometric shapes, as they can help create enough visual interest to carry the design.
When working with geometric shapes in brochure design, try to choose one consistent shape and use it throughout. Consider different variations like full size or outline to add a little extra pizzazz.
Sometimes the most modern and fashionable part of print design is the paper, publishing techniques used or orientation. While portrait-style notebooks are the norm, using a landscape orientation can make your design a little different.
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Choose a landscape orientation for the design if it works with your content and images. Although these brochures can look amazing, they become difficult if you force the concept with the wrong type of content.
Another bonus: Landscape orientation for printed brochures can work exceptionally well for PDF brochures viewable in digital format, as each page mimics the orientation of a desktop screen.
When it comes to bold colors and bleeds, it just takes the right mix and print to achieve a great result. Take special care with folds and blending to ensure your design comes out right every time.
When it comes to actual color, neon and bright hues are popular styles. They can be fun, engaging and different. Bold color choices in brochure design aim to attract the audience to the printed product and keep them looking at it when it is picked up.
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There are many ways to do this – type foundries have been doing it for decades – but your main goal should be to create the right impression. Show off work and pieces that look great in print. This tangible item can be a great giveaway for networking events or job interviews.
Infographics are a great brochure option because they can help explain what your messaging is about. Infographics are also very visual and interesting.
All are equally effective and can provide energy and understanding to the content. Brochures can contain infographics that stand on their own or as part of an overall design scheme.
When it comes to creating a brochure design, highly visual elements with images and colors are in trend. (These styles are especially popular for brochure designs that will only be shared digitally.)
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High color, high image designs can work well and can also be very effective in print. Just check with your printer to make sure the colors, images, and bleeds work well with the paper and print choices you’ve made, and adjust if necessary.
When it comes to brochure designs with lots of color and images, look for visual elements that are easy to understand in a displayed size. The image should not be too complicated and should not communicate a unique message. (Note the Realcraft example above, which uses a lot of colors and images, but the image is of a single element).
A great way to handle brochure design without lots of images or other “drawn” art elements is with “large type.” Big, fun letters can provide impact and help users know exactly what the brochure is about.
Be creative with type choices and the way you create words. For long words, interesting words (such as on each letter in a line), titles, colors, and different alignments can add a lot of visual interest to the letters.
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When you choose to design a brochure that contains only letters, be sure to include plenty of white space and a defined type hierarchy so the eye can easily travel through the content.
Minimal design styles are popular in notebooks because there is less to worry about when it comes to printing and quality control. Avoid reverse type and you don’t have to worry about legible text on a dark background. Go for a white background or canvas and there’s less ink to worry about smearing.
Minimal styles give you a little more choice with paper. You can use lighter paper when you are not having as much success with normal printing tasks.
Ready to get started? We have more tips to help you create a great brochure design. Or, if you’re short on time, consider starting with a brochure design template!
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Learn how to design your own brochure templates or explore our collection of the best brochure templates to quickly start your next brochure project! Check out our best brochure ideas, templates and examples all in one place. Then design your own informative and unique brochure for free!
Creating your own brochure from scratch can be difficult, especially if you’re struggling to come up with the perfect brochure idea. As designers and makers, we’ve all been there many times. Sometimes all you need is a little brochure design inspiration to get the creative juices flowing.
That’s why the team took the time to collect over 1000 examples of infographics, flyers, brochures, posters and more. And we hope it will be used to inspire brochure designers at every skill level. With brochure examples and templates from around the world, you’re sure to find some inspiration in the gallery.
Do you want to create a travel brochure for your amazing cottage or hotel? How to design a business brochure that showcases your company in a very professional manner. Or just a simple tri-fold brochure for your school project? We have all those brochure examples in the gallery.
25 Brochure Design Tips
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