Design Email Ideas – Email marketing is not dead. The number of practices to follow for better email design is growing exponentially.
Email marketing is truly the source of instant income and lead generation. The costs associated with email marketing are well worth it. Statistics show that in 2020, the number of users using e-mail as a source of communication will exceed 3 billion people worldwide.
Design Email Ideas
Many email marketers believe that email reaches people better than social media. There is no easier way to promote your brand than to send a series of welcome emails. If you have a startup business, the best decision is to start an email marketing campaign right away.
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What do designers do before starting their own email design? Of course, they look for inspiring patterns that can bring many new ideas on how to best make the design. Competitive analysis and industry analysis are not the last part of the planning process.
That’s why it’s important to look at other email templates and not feel confident that you’re headed in the right direction.
When choosing a palette for your future email template, make sure you choose colors that can easily be combined with your logo and emphasize your company’s identity without ruining the design.
Many companies are afraid to use black as the main color in their template design. If you are an e-commerce business and have a proposal for Black Friday, this amazing template is your inspiration:
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Simplicity! This is the principle that makes this email design so unique. Here’s an experimental proof that using just two colors can create the perfect email, whether it’s a newsletter, promotion or multi-basket.
Don’t try to make your email look like a zebra. A good combination of colors can improve the user experience, especially when it comes to font color. Don’t use gray colors because different screen contrast and brightness settings may make the font used by users unreadable and you won’t be able to guess what settings the majority of your email audience has.
So no need to experiment. The classic black font is the right choice for a light background, the classic white font is the right choice for a dark background.
On the other hand, the easiest way to underline a statement or idea is to use different colors. However, sometimes you mark the element without a call to action and it’s just information, so you can draw the user’s attention to parts of the message that don’t make sense. you and cannot give you repentance.
Minimalist Email Design
Another fact is that if you choose colors based solely on your personal taste, many times the mail may look strange to many. If you choose too many colors, it will be difficult to focus on the content, and if you use the same font color for the entire email, certain blocks will definitely be difficult to read.
Sometimes it seems that choosing colors for an email design is more than easy, but it is actually the most difficult part of the design process. A bad color scheme can often ruin user experience and brand consistency, so having a professional email designer on your team is more beneficial than creating your own email templates.
The only time different colors look good is when you use them for call-to-action buttons. Here’s an example of an email banner that uses this trick:
Of course, you’ve heard and read that animation gets more attention than static images. The next statement is about the large size of the files and the advice to use only one animation per email.
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It is not necessary to repeat the statements (as I have done) and explain them. I’ll go deeper and say that of course animation will get more attention, but that doesn’t mean it will improve open rates or increase conversions.
Remember that animation doesn’t show that you care about your users (especially email loading speed), doesn’t help cover the subject of your email, and doesn’t improve the user experience. Better to think of animation as an element of fun and creativity.
It goes without saying that the email animation uses 100% Gif files. Technology like Flash or Unity, where you can create animations, doesn’t work in email clients, so GIF is the only option. Therefore, do not forget about GIF compressors that allow you to optimize the size of emails.
Of course, you hear this rule almost everywhere, and not just when it comes to email design. Simplicity is like oxygen to any design technique. The harder it is to understand what the goal is and what the message means, the less results you will achieve.
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Your e-mail design area is limited. The easier you can use it, the better designer you will be. By the way, minimalism is always a popular trend.
Simplicity isn’t just about the number of elements in your email or the colors and fonts you choose. The term simplicity is used throughout the message. This can’t be called a simple email if the color palette falls on simplicity, but the amount of text is large and the number of images makes the message very long.
When you’ve finished planning your email, ask yourself if there’s anything in this letter that doesn’t make sense, and of course, ask yourself if the subject of the message is clear enough for you to understand. That’s all you need for a simple and clear email design.
When we talk about content, we often think of text, but in fact, images are also part of the content. Of course, you should avoid using the most common platitudes and general expressions that have no meaning. The text should be as clear as sight as understanding.
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The less text you write, the more likely you are to be read to the end. Try to be creative, but remember that your message must be clear and the reader will understand the message exactly as you hope.
When choosing images, remember the rule that twice the resolution is needed to display properly on Retina screens. It’s not enough to just use a responsive email template. Make your images smoother and make sure they look their best on any screen and in any email client.
The main purpose of transmitting the content of e-mail messages is not even choosing the right resolution for images and writing attractive text. You need to correctly combine the images with the text. This is when creativity unfolds. Your message should not be cut and dry, do not bore or annoy your subscriber.
Development has not stopped. Many new features have been developed to interact with the user, even in your email inbox, and you won’t miss it!
Mr Cozy Email Template
A hot trend is the use of timers, especially in mailings for limited-time sales and special offers. Using a timer is like saying “Hurry up” or “Be faster than everyone else.” The only downside to this feature is that if you don’t know HTML, it can be difficult to set it at the right time, especially if you want the timer to start after opening.
The next wow feature is a scratch box that you can add to your email. This special field allows the user to scratch the discount or reveal any other hidden information. This feature can be used in emails dedicated to marketing, especially with personalized discounts.
You’ll need some HTML skills to add the scratch box to your message, but the results are worth the effort. Here is an excellent example of an email banner created by Forever 21 on this topic:
Another feature that can be added is the rotation effect. This effect can be used in any email element, but is usually used for products or CTA elements. It draws attention in the same way that animation does.
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It is better to combine the flip effect with graphic elements, if you add it to the text, it is very difficult to read the phrase because it flips over. It looks like this:
You can set the flip effect to appear automatically. Another option is to show the flip effect after clicking or dragging the element. Don’t overuse auto-rotation effects, as it’s very difficult to concentrate while reading an email.
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