Design Of Brochure Examples – Brochures are a very relevant and powerful tool used to spread your company’s message. We’ll share tips on how to design an eye-catching brochure.
In the digital age we live in, you may be wondering why you need “old-fashioned” printed marketing materials. This may surprise you, but studies have shown that physical advertising media is more action-oriented than digital media. And the ultimate goal is to get customers to take the desired action.
Design Of Brochure Examples
One of the most commonly used and most effective print marketing materials is the brochure. A promotional document used to introduce a company, product, or service, provide information about benefits, and increase readers’ knowledge on a specific topic. There are many ways to use brochures, but the most common are:
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The most important tip on how to create a brochure is to make sure it is well prepared. This generally means:
Every ad you create should be consistent with the general message your business wants to convey. Brand identity is essential, so make sure your color scheme, imagery, and messaging remain consistent.
Is the brochure informative? Would you like our readers to know more about your business? Is it offering a new product or service, and do you want the person holding it to go and buy what you are offering? The layout of your brochure should guide readers to take the desired action. That’s why it’s best to focus on one action whenever possible.
Use language and imagery that will appeal to the person you think is your ideal customer. Remember. If you try to get everyone’s attention, you might not reach anyone.
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There are many factors to consider when deciding on a brochure design. This includes what type of paper you should use, what size your brochure will be, how many you’ll need, printing options, and whether you should hire a copywriter and designer. It is best to make an informed decision based on your preferences and the purpose of your brochure.
When it comes to brochure types, there are more options than you may realize. Some of them are:
Paper size and folding type will depend on the amount of information and the purpose of the brochure.
The home page should have a single, clear, targeted message that captures the reader’s attention. Some methods are:
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The content of the main brochure should be concise and easy to scan. Don’t explain too much. Generally, graphs, charts, and images with as little text as possible work best.
Your call to action (CTA) should be easy to understand and follow, and all content should lead readers to your call to action.
The visual aspect of your brochure depends on who it is for. Brochures need to appeal to the audience, not just the brochure writer, and different groups have different visual preferences.
We already mentioned that the colors should match your brand colors. Additionally, using one primary color and one or two secondary colors to dominate the paper surface usually gives it a more professional look. This approach is common for corporate brochures and product/service presentations. On the other hand, if you want to design a brochure for children or promote fun outdoor activities, it’s okay to create something a little more colorful.
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Similar principles can be applied to typeface selection. When creating a corporate brochure, it makes no sense to use fonts from comic books or superhero movies. A good rule of thumb is to use two different typefaces in your design. One is used for the title and call-to-action, and the other is used for text paragraphs. The latter should be neat and easy to read. Additionally, headline fonts can be more fun and dynamic, it all depends on the overall design style you want.
Another thing to keep in mind is font size. If you have a lot of text, you may need to use a smaller text size to fit all the information. This may make your brochure difficult to read for many people, so in this case you may want to consider cutting or shortening some of the text or rewriting it to fit better. Additionally, less text is more visually appealing. You should keep your paragraph font size between 10 and 13 pt.
Using images in brochure design is very common. They can showcase your products and services, clarify your slogan, and emphasize your overall message. The important thing to note here is the image resolution. High resolution is required for images to print clearly and well. This means that most images you can download online won’t work because they are low-resolution web images. Let’s assume you don’t have any high-resolution images of your own. In this case, there are online platforms that sell printable business photos. iStockphoto and Shutterstock are good places to start your photo search. Alternatively, you can hire a local photographer to take images that you can use in your advertising.
Now you know the basics of brochure writing. However, if you’re not sure how to get started and set up your design files, we’ve created template files that you can download from our website. The process is visual and easy to follow. If you need more information about some of the options, you can click the i icon and read a brief description.
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To download the design template, go to the Brochure product page. Here you can find six categories that define brochure types.
1) Paper – Here you need to select the type of paper you want to print your brochure on.
3) Color – Select whether to print on both sides or on the front side only.
4) Coating – This option allows you to enhance the look of your finished brochure by adding an additional layer of coating, such as a glossy or matte coating.
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5) Fold – Select the folding type for your brochure. Depending on the fold you choose, your brochure will have a certain number of panels, so you should design your brochure with these panels in mind. Templates will be of great help here as the panels will be clearly displayed in the template file.
6) Packaging – This step allows you to choose how you will ship your printed brochure.
If you select the above option, you can download the design template as per your selection. The three icons represent the three file types of the template: ID (requires Adobe InDesign to edit), PDF (requires Adobe Illustrator to edit), and AI (requires Adobe Illustrator to edit). Click on the desired file type and save it to your hard drive.
We’ve also created detailed instructions for using InDesign, Illustrator, and PDF templates to make the design process as smooth as possible. These instructions also explain how to properly export your PDF file, so you don’t have to worry about whether your file is ready for printing.
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If you would like our designers to assist with any part of the design process or help you turn your ideas into finished products, please contact our support team and let us know what you need. Our team of creative experts will help you choose the right paper, color and finish options and design a great brochure. Alternatively, you can use platforms like 99designs or Upwork to find a freelance designer for your project.
Are you ready to design a brochure your customers will love? Visit our brochure products page to order brochure printing online and tell us about your project!
Marketing Design How to Design a Brochure How to Create a Brochure Brochure Design How to Print a Brochure Product Printing Tips Brochure Printing If you are working on a trifold brochure design, here are some great brochures to help you find inspiration for your brochure design. I have a design idea for a project.
Tri-fold brochures are an ideal choice for information and promotional activities. Whether you’re creating an event brochure, promoting a product, or selling real estate, a trifold folder is the most effective medium to educate your target audience.
Free Creative Tri Fold Brochure Design
But how do you choose the right design for your brochure? This is where we come in. There are many trends and design styles you can follow when creating a beautiful trifold brochure. In this post, we’ll take a look at some of these best ideas.
Start with cool and trendy tri-fold brochure design ideas. Then I’ll share some tips for designing more effective brochures.
Pro tip: The example used in this post is actually a tri-fold brochure template. You can download and design your own brochure.
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