Educational Brochure Design Ideas – Not all educational brochures are created equal. But you wouldn’t necessarily know that, because many of them look alike. This is unfortunate given how much a brochure can affect the perception of a school’s brand. Brochures also have great potential to attract potential students. Don’t do like other schools. Follow these guidelines to ensure your educational brochure design is on point.
Are you trying to find potential students themselves or their parents? It is remarkable that many educational brochures do not seem to have this in mind. K-12 schools may need to cater to a different audience than college. And even among institutions at the same level, there are certainly subtle differences between likely candidates that should inform your design and content.
Educational Brochure Design Ideas
Not only is it important to know your audience, but also what your institution is about. Your educational brochure design should reflect your school’s values, its best qualities and its aspirations. The text, images, layout and media types used in your brochure should reflect what you want your brand to communicate. An educational brochure that doesn’t follow the school’s brand in any of these areas will still be a bit jarring, no matter how useful it is.
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Brochures may have a lot of space, but that doesn’t mean big words and walls of text are a good idea. Make sure the copy is smooth and easy to read. It’s not so much about simplifying as it is about making sure that anyone who reads your brochures better understands the information they contain. Save the complex language for the real academics.
Good photos can add a lot of excitement and dynamism to a brochure. Unfortunately, many examples of educational institutions show a lack of investment in this area, resulting in outdated brochures that do not seem to offer anything extraordinary.
Yes, your phone may have a great camera, but you wouldn’t want to use it to promote your school. Photography is not just about having the right equipment. A good photographer could use any camera to take pictures that highlight your institution’s brand, where most of us could only ruin it. Avoid stock photos and choose photos of your own staff, students and facilities, as stock photos often make your brand look more generic. Invest in quality prints (see #6) so your photos and other visual creations are faithfully reproduced.
Building on point #3, not only should your language be concise, but your other visual elements should also be carefully considered. This does not mean that educational brochures should be minimalistic. What could be considered visual clutter varies depending on the brand or look you are going for. However, many brochure designs we’ve seen use visual elements that don’t follow the brand and don’t add excitement. If this is the case with your design, consider whether or not each element should be included.
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Regardless of who you choose to do your printing, we can’t stress enough how critical quality is for printing multiple folds like brochures. Some lower quality printing services may not be able to do things we take for granted, such as creating creases on any type of media. Others may not be able to faithfully reproduce the colors and specific alignments that your designs may require. They may also have limited options for creating custom tabs, perforations, trims, and other options.
Arthur Piccio is a features editor and subject matter expert for the blog. In his spare time, he studies the guitar and writes about goats. A university brochure serves as the face of your educational institution and offers details about courses, infrastructure, core values, heritage, teaching staff, facilities and achievements. A university brochure is the first means of branding that introduces your organization to your prospects. It is important to have a college/educational brochure that appeals to students and provides all the answers to their questions. To plan a brochure, the organization must first prepare the content of the brochure and come up with a design that fits well with its brand identity.
A brochure should contain all the information in the right proportion. This means that the design should fill all the data well enough without cluttering the page. In addition, the colors used here should complement the logo and identity of the educational organization. Don’t try to fit all the information into a small space. It is always best to increase the size of the brochure to accommodate all the information.
Keep your educational brochure clutter-free. Don’t try to include too much information. Distribute content evenly over multiple pages.
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The most important aspect of a college or educational institution is the content of the brochure. The content should not be very elaborate, but you should emphasize the main strengths of your educational organization. Your brochure content should be clear, simple and to the point. Some key aspects should be included in a brochure.
Every educational organization is based on a VISION. Every college has a vision of the future. Have a brief vision statement in your college brochure. The vision statement should express your desire to achieve the ultimate goal of the college. For example, a college’s vision might be as simple as “empowerment through knowledge.” An engineering school can have a vision of becoming a globally recognized institute that produces excellent engineers who would build the world of tomorrow. Vision statements should always focus on your desire to build a better society.
A college mission statement can be defined as all activities designed to achieve the vision. People often confuse vision with mission. Although the vision is the ultimate goal, the mission is to follow the path that leads to that goal. The vision expresses the desire of the educational organization, the mission statement defines the approach to achieve the goal. The mission statement focuses on spreading the wisdom and education your college offers, equipping students with knowledge and skills relevant to the college’s cultural heritage and curriculum.
Every organization is based on fundamental human values. Truth, love, service, strength, wisdom, trust, honesty and fear are some examples of core values.
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Write briefly about the college/educational organization. When was it founded, what courses does it offer. This is a formal introduction to prospective students. Include your achievements in the About Us section, your accreditations, grades, affiliations and approvals from relevant authorities.
Expand the infrastructure offered with various facilities exclusive to the institute. Give your candidates an overview of classrooms, libraries, studios, laboratories, community centers, hotels, dormitories, restaurants, etc. Let them see the infrastructure where they would spend their college days.
Highlight your achievements, those of your students and your staff members. Write about the milestones achieved by the institute such as year, number of students passing out from the institute, number of internships, honors and awards, etc.
Students are always inspired by people, so mention your best alumni and what they are doing now. A kind word from them can also be added under their name.
Education Brochure Design Ideas, Examples & Tips
About WDsoft Brochure Design Company Pune At WDsoft Pune, we not only design the brochure but also create the content for your brochure. With our brochure design services, you are guaranteed error-free, rich and rich content for your brochure. Your target audience is bound to be won over by the abundant graphics and content.
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