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Welcome to the 2024 design scene filled with new palettes, reinvented fonts, and fun touches of nostalgia.
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We’re talking about the amazing return of pixels, AI giving the hand of the future, combining what has become the most important aspect of design and personal visualization, you’ll feel like you’re looking at the coolest scrapbook ever (remember that?).
Get ready, because I’ve got your cheat sheet for the sit-down design game right in the title. Packed with real-world examples to unleash your creativity, it’s your ticket to becoming the trendsetter everyone aspires to be.
Think AI will steal your design magic? Think again! By 2024, AI should be the designer’s main unit, providing assistance (or rather, a processing unit) to guide your workflow and bring out your creativity.
Consider software that understands your design intent, suggests color palettes based on your target audience or even create mood boards inspired by your favorite artists. The future of AI is to enhance your creative process, not replace it.
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Tools like automatic image resizing, AI image generator, background removal, and color correction will free you from tedious tasks, allowing you to focus on the big picture: the vision, imagination, and human touch that make good design great. In tasks like video editing and animation, AI tools are also revolutionizing animation design tools, making it easier for creators to produce high-quality animations with minimal effort.
Adobe Sensei, for example, is an excellent AI-based designer assistant, powered by machine learning, and designed to elevate your creative flow. It speeds up tasks, personalizes experiences, and opens up possibilities you never imagined, all from your favorite Adobe applications.
Here at , we also have our best friend in graphic design, bringing you an AI-powered infographic generator. Do you want to turn survey data into an informative graph or break down reports into a statistical graph? This AI-powered infographic builder is perfect for putting together data-driven visuals in seconds. Just write your title, choose a style and voila! An eye-catching graph appears, ready to inform and entertain.
Pixel art is making a spectacular comeback, adding a dose of incredible fun to designs. Get ready for blockbuster friends who have overseen everything from brands to websites, 8-bit worlds that take you back to classic video games, and subtle game-inspired elements that add a pleasing eye.
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This timeless beauty, mixed with a modern twist, brings playful nostalgia to branding, website design, and even packaging.
Pizza Hut has taken us back to the arcade era with its “Pac-Man x Pizza Hut” collaboration, featuring pixelated pizza and Pac-Man-themed packaging.
Pixel art isn’t just about looking old; It’s about celebrating simplicity and limitations, and proving that sometimes the most attractive images are born from limitations, not abundance.
Take Lacoste for example, where the famous crocodile got a dotted design for its collaboration with Minecraft, celebrating nostalgia and gaming culture.
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Its natural simplicity and vivid appeal have touched audiences for generations, providing a welcome respite from the hyper-realism of many contemporary images.
Gone are the days of faceless public officials representing “everyone.” Instead, designers incorporate visual elements that celebrate a wide variety of races, ethnicities, genders, abilities and body types.
This commitment to inclusion goes beyond mere representation; It’s about creating visuals that resonate with the lives of different audiences.
Google’s updated emoji library now includes a wider range of skin tones, hair styles and gender expressions, reflecting a wider range of identities.
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In an effort to change our digital world, Scope, a UK-based disability charity, has released 18 new emojis representing people with disabilities and the inspiring world of Paralympic sport.
Designers also prioritize accessibility, ensuring that their images are usable by people with visual impairments or cognitive impairments. This shift to integration isn’t just about styles; It’s about seeing the power of design to build empathy, understanding, and a sense of belonging to the world we share.
Test fonts include anything a little different, including fonts with sharp, funny lines or strokes, animations, 3D elements, colors, graphics, and dynamic design. They are recognizable because you cannot look at these types of writing and give them a specific name or style.
Remember the fun, quirky logo that rocked another dairy? Oatly has embraced an “imperfect” aesthetic, reflecting its playful and progressive values.
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They’re not the only ones with fun packaging – Ben & Jerry’s embraces hand-drawn, textured typography that reflects their quirky, fun-loving brand.
Think of a graffiti artist who uses characters like spray cans, creating eye-catching word graphics. Or imagine the playful dance of animated typography, as each letter moves around the screen, imbuing the message with dynamic energy.
This is not just about clarity. It’s about pushing the boundaries of character and work, infusing personality into every character.
Ah, the joy of sorting through a childhood scrapbook and flipping through its pages filled with memories, designs and handwritten notes.
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Well, that nostalgic magic is about to enter graphic designs in 2024. Imagine a website decorated with Polaroid-inspired textures, its text written in a funky, hand-drawn font. Or imagine a notebook containing layers of vintage ephemera, where each item reflects the tactile joy of physical memories.
This trend is not only about beauty; It’s about evoking emotions, strengthening connections, and inviting you to peek into a designer’s scrapbook.
Spotify’s annual “Wrap Up” in 2023 celebrated users’ listening habits with personalized, shareable images that look like personalized digital scrapbooks. Each user receives a unique collection of the best artists, genres and songs, complete with fun images and clever captions.
The scrapbook design trend is a celebration of individuality, a rejection of sterile perfection and a warm embrace of the imperfections that make our stories unique.
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Kiehl’s also focuses on the beauty of the scrapbook in its packaging and design. The skincare brand often includes vintage botanical photos and handwritten labels on its packaging, giving it a nostalgic scrapbook charm.
Those beautiful scientific vortexes? Throw off the lab coats and join the party! Get ready to see this trend pop up everywhere, from social media images to packaging design.
Heatmapping adds depth and dimension to image creation, attracting viewers and holding their attention. It’s perfect for creating eye-catching logos, dynamic posters, and immersive social media for the web.
Graphic designers are increasingly incorporating gradients and heatmap-like textures into their work, creating interesting visual patterns and conveying data visualizations in a fun way.
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Maximalism, a design movement known for its explosion of color, pattern and texture, is back in 2024.
We’re talking bold geometric shapes, clashing color palettes, and fun, retro lines. This trend is about taking an attitude of “more”, and creating designs that are visually stimulating and uncommonly exciting.
Extremism brings your brand’s narrative to life, creating instant emotional connections with intricate details and compelling images.
Season 4 of Netflix’s Stranger Things wasn’t just a trip down memory lane; It was a great ride through the neon-lit streets of Hawkins in the 1980s.
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Its marketing campaign embraced the show’s retro 1980s aesthetic with neon colors, bold typography, and layered visuals. Posters, billboards, and physical pop-up installations brought fans back to Hawkins’ world in an extreme way.
Graphic design aside, the trend brought back the early 2000s obsession with minimalism, with its bold colors, 3D touches, and playful patterns. Brands like Juicy Couture and Von Dutch saw a resurgence and social media platforms like TikTok were flooded with 2000s fashion inspiration.
While magnification and heat mapping may steal the show, 2024 will also see a focus on precision and accessibility.
Designers are increasingly embracing high-contrast color palettes and bold typography to make their work accessible to everyone, especially the visually impaired. Think black and white with a pop of color, large, easy-to-read fonts and a clear information structure.
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This practice is not just about doing the right thing; It is also about recognizing the value of inclusiveness in design. By making their work more accessible, designers can reach a wider audience and create a more equal viewing environment.
Apple’s marketing for the Series 8 Watch has adopted bold, non-serif typography in bright colors on an all-black background. This just didn’t ensure clear clarity