How To Make Instagram Page Aesthetic – Between weddings, engagements and boudoir sessions, Arturo and I receive more than 200 inquiries a year! Instagram has been one of the main ways for inquiries (and bookings!) for customers to find us. It was a great and free way for Arturo and I to share our portfolio while showing that we are capable of producing consistent work. Instagram has also allowed us to connect and build relationships with our customers and industry peers!
As we live in a time where social media offers so much inspiration for consumers in so many different industries, more and more people are turning to Instagram to find or discover their new favorite brands and businesses. When someone lands on your Instagram profile, the first thing they see on your page is your network, so it’s important to make a good impression! If they find your activity visually appealing, they’re much more likely to hit the “Follow” button. Soon after I started using Instagram to market our business, I realized that I could probably increase my following and attract more leads if I had an Instagram affiliate network. And it worked! Is creating an Instagram aesthetic necessary for business success? of course not. But since photography is obviously very visual, it definitely helped build our customer base.
How To Make Instagram Page Aesthetic
Whether you’re a small business owner looking to improve your Instagram marketing, or you want to have a visually appealing Instagram network for your personal use, below are some pointers on how to create a cohesive aesthetic!
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Think of your 3 most popular Instagram accounts that you follow. Visually, what do you like about their food? Is the style of photography or painting light and airy? Dark and whimsical? Vibrant and colorful? What pattern do they follow, if any? What mood or emotion do you feel when you scroll through their feed? When looking for inspiration, consider what styles and colors you want to represent your brand.
Since our editing style is light and airy with pops of color, my Instagram feed naturally fell into that style. A lot of what I post on Instagram is taken in natural light because that’s my favorite light to work with! It also helps me stay true to the “light and airy” vibe while marketing to people looking for this style of photography for their wedding or boudoir images. Whatever style and color scheme you choose, remember that consistency is key!
When they think of you or your brand. From the moment I started building the Shaina Lee Photography brand, I knew I wanted our clients to feel the joy and romance in our portfolio. In almost all of the portraits I post, you will see my clients smiling, laughing, or showing affection.
When done right, blending your photos and images definitely helps add visual interest to your Instagram feed. As a wedding and engagement photographer, I love to post a variety of images that show portraits of these events and gatherings. I try to mix it up between tight close-up portraits and those that are wider shots that include the landscape around the couple. Because of my detail-loving heart, I also love wedding details (think flowers, wedding cakes, signature cocktails, etc.)! I don’t share a ton of my boudoir portfolio on Instagram, but I do add a few boudoir portraits here and there.
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Remember, consistency is key! My biggest saving grace in Instagram marketing and planning my network was Later. I’ve been using it for the last year and a half and it allows me to visually plan and schedule Instagram posts. I usually plan content 1-2 weeks in advance and this was a real time saver! It also helped me post much more consistently, meaning I sent more of my content out into the Instagram world and generated more inquiries as a result! Later, it allows me to write my own captions and schedule each post for a later date and time. I downloaded the Later app to my phone, which sends me a notification when I have a post ready to go. Instead of sitting on my phone for 15 minutes trying to think of a caption and hashtags, I can post my photo in seconds and go back to whatever I was doing. The best part? Up to 30 posts per month are FREE, which is about 1 post per day. There are also paid packages with additional features at a very affordable price.
I hope you found these Instagram planning tips helpful! Before you know it, you’ll be creating a beautiful and true Instagram aesthetic (or true for you!) of your brand. Comment your favorite Instagram feeds below so others can get inspired!
Shayna Diaz is one half of the husband and wife team at Shayna Lee Photography serving couples in Connecticut, New York, Hawaii and around the world. He’s been photographing weddings since he was 20 and a sophomore in college. Shayna loves each wedding season a little more than the last and is happy to share her knowledge with other wedding and boudoir photographers!
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In this article, you will discover various creative ideas for Instagram to make your profile stand out and attract more followers.
These Instagram theme ideas are perfect when you want to find the right concept to help you show off your brand’s personality. Instagram accounts that stick to a consistent aesthetic are more visually appealing, and most importantly, will make a great first impression on new visitors.
An Instagram feed is a collection of photos and/or videos that you can view when you visit an Instagram account.
Instagram is one of the largest social networks in the world. With over 500 million daily users, one billion monthly users and over 25 million business accounts, it’s safe to say that you can reach a lot of people by being active on this platform.
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Before you reach out to these people, you need to think about what your profile will look like.
The key is to find a theme that matches your brand and makes your account stand out.
If your goal is to improve an already active profile and turn it into a reliable marketing tool, analyze your posts and see which ones have the best results. Start building your account around the most posts that will get the best engagement. You can use tools like Instagram Planner to visually plan your profile feed.
By analyzing all the insights Instagram has to offer, learn more about your audience and get a sense of what your future Instagram theme should look like.
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Let’s take a look at some of the best Instagram theme ideas to inspire you to transform your feed.
We already have the right Instagram filters for this style, so the vintage Instagram theme is quite easy to implement. Apply the same filter to all the images you upload to get an overall vintage theme.
These filters work best if you also have a personal vintage style or promote products with a vintage aura.
This @shopdoen Instagram feed showcases a beautifully curated aesthetic with a vintage, nostalgic vibe. Each post has been thoughtfully chosen to maintain a cohesive theme with soft, muted colors and dreamy, timeless images. The account balances fashion shots, nature scenes and artistic elements to create a calm and inviting atmosphere. With highlights covering essential topics such as Black Lives Matter and commitments to sustainability, the activity reflects the brand’s values and commitment to social issues. The overall effect is visually appealing and emotionally engaging, drawing followers into the world of DÔEN.
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The main feature of this style is white space, which illuminates a certain detail and allows you to really notice it.
If you’re interested in finding Instagram feed ideas and creating a minimalistic Instagram feed, check out this profile:
This @minimalism Instagram feed captures the essence of simplicity and elegance. Each post adheres to a minimalist aesthetic with clean lines, geometric shapes and a limited color palette. The pictures are carefully composed