Marketing Brochure Design Ideas – Brochures are the perfect choice to communicate what your business is about in a concise way. If you want to offer more detailed information about your services, use it as a menu, or simply make a greater connection with your customers, a brochure gives you the space to tell your story. And they are easier to make than it seems. Just follow these steps to create a brochure that shows your business or product in the best light.
A business brochure is a printed marketing document or promotional material used by companies and organizations to communicate information about their products, services or brand to a target audience.
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Booklets typically consist of folded sheets of paper containing text, images, graphics, and other visual elements designed to inform, engage, and persuade the reader.
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If you’re wondering how to make a brochure, we’ve got you covered! Next – what to include in your brochure, how to create a brochure layout, and a step-by-step guide on how to create a brochure from audience research to printing your booklet.
To create a unique brochure about your business, you need some content. So before you start, create a folder to keep these essentials on hand.
The first page of your business brochure is like a welcome handshake for your readers. This is where you start building that important first impression. Here’s what you should consider putting on the first page of your booklet:
Once you are ready to choose the materials for the cover of your brochure, it is time to think about all the things that will go inside.
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Here are some of the brochures you need to add to your portfolio before you start designing your marketing materials…
Portraits. Choose a few of the best photos of your products and services; and maybe even one of you or your team. Again, make sure they are of high quality.
Copy (text). Your message is important, so spend some time writing what you want to say first – you can make adjustments later. Your copy should include these basics:
If you want to make the brochure full of information, you can also add the following elements:
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Tip: Brochures tend to be short and to the point, so don’t go out with the copy – this way you can create a brochure that is effective and leaves a lasting impression.
Tip: To ensure that your business brochure does not end up in the trash immediately after a quick glance, consider including something that will inspire the reader to keep it for a while. How to create a brochure with a long shelf life? Depending on your business or product/service, add a collection of useful resources, a map, or even a mini-calendar (which was especially popular!).
To get a look that will engage your audience and convey your message clearly, you need to collect and refine all the content you want to include in your brochure (if you’ve followed this guide to making your brochure awesome, you should have now!). Make sure your content is concise and directly relevant to your message.
With your content in hand, start creating a clean and readable brochure layout. This is where the art of design comes into play. We have a comprehensive guide on how to design a brochure to help you dive into this part.
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Establish a clear hierarchy for your information. Identify the most critical pieces of content and arrange them logically. Use headings, subheadings, and body text to guide readers through the information.
To maintain consistency and visual appeal, introduce a grid system that serves as a foundation for your layout. This grid will help you align text and images consistently throughout your brochure. Think of it as an invisible structure that holds everything in place.
Consider how the pages of your notebook flow from page to page. It is essential to ensure that readers can easily follow a logical sequence of information as they progress through your booklet.
Keep in mind what your layout will look like when the brochure is folded (we’ll talk about different brochure folds later in this article). Ensure that key content remains visible in each panel, providing a seamless reading experience.
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For a clean look, use text frames to hold your written content and picture frames to hold images and graphics. Consistent spacing and alignment will give your brochure a professional look. It’s your answer to how to create a brochure that doesn’t look too cluttered and provides information in easy-to-digest chunks.
Avoid overloading your reader with too much text or images on a page. Aim for a balanced layout where text and images work in harmony to effectively convey your message.
Okay, your preparations are over, what’s next? How do you actually make a brochure? Now let’s answer this question and go through the process of creating your business brochure step by step.
Before you get to the steps of the brochure creation process, you first need to clear the “why create a business brochure” part.
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Clarifying the purpose of your brochure is a key step in ensuring its effectiveness. You can better emphasize the key messages you intend to convey by clearly defining your objectives.
By exploring these questions, you will clarify your purpose and establish a solid foundation for creating a brochure that effectively responds to your target audience.
To better understand how a business brochure can help you achieve your goals, take a closer look at your target audience. It’s important to understand what works and what doesn’t when receiving marketing materials.
Ultimately, you want to make sure that the time and effort you put into creating a business brochure is worth it. After all, you don’t want your hard work to immediately end up in the trash because of a lack of reader engagement.
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This self-assessment will be your compass for finding creative ways to capture their attention with your marketing materials.
Finally, note where your audience is most likely to encounter your brochure. Knowing these places will be invaluable when deciding on the right type of brochure to use.
With all this knowledge, you don’t have to struggle with how to create a brochure that matters to your potential customers.
Now that you have a solid understanding of your audience and your goals, it’s time to chart a course for your brochure.
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The outline is your compass: it will help you organize your content, choose a format and engage your audience. Plus, it can help prevent critical information from being left out and keep your content focused.
With a roadmap in place, you can avoid unnecessary revisions and make sure you stay on track with your messaging goals. Finally, you can more efficiently budget the time, budget and labor to create booklets.
Aim to make your outline as detailed as possible for the best effect. Add the following elements to your brochure when planning how to create your brochure:
Once you’ve decided on your brochure design, it’s time to start turning it into the actual design of your brochure.
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For copy and images, you should always check that the content you add to your brochure is relevant to the message you want to convey, on brand and accessible to your target audience.
For more detailed information on how to create a brochure, choose images for your brochure and write compelling brochure copy that converts, check out our guide to business brochures.
The double assembly consists of two panels, which makes it simple and cost-effective. It is ideal for conveying essential information when you have limited content or want to focus on one message.
On the other hand, the triple assembly, with its six panels, provides more space for the content. It is versatile and is commonly used for booklets that balance visuals with detailed information. This format is great for product catalogs, event programs, or service offerings.
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Finally, Z-fold is known for its attractive presentation. When it develops, zigzag, reveal three panels on each side. It’s great for storytelling or leading readers through a sequential narrative, such as a journey or trial.
Although you can design your notebook from scratch, you don’t have to start from scratch. Instead, you can browse a gallery of ready-made brochure design templates, choose the one you like best, and edit it to match your brand.
Remember, when designing your printed brochure, make sure it goes all the way to the edge (full-blood size) while keeping important text and images safely in a designated area. Also, remove all die lines from the template to avoid accidental printing.
Before finalizing your design and sending your brochure to print, it is highly recommended that you make a proof copy for a detailed evaluation. This step is often underestimated, but it is of significant importance to ensure the quality and effectiveness of your booklet.
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The print can sometimes produce colors that are different from what you see on your computer screen. By creating a test copy, you can assess whether the colors in your booklet match your brand guidelines or design intent.
Plus, printing a proof copy provides a real-world preview of how the elements of your brochure will come together. Also, you can judge the overall look of your brochure by checking the paper stock,