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Think about the last public event you attended. It was probably a flyer that prompted attendance at the event. And that, dear reader, is the power of plan design. You know it’s happening. A simple advertising tool can have a huge impact on
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Advertisements have lost none of their power as an advertising tool in the digital age. In fact, digital brochures cost nothing to print and can reach a much larger audience. Every event organizer knows the value of exciting promotional ideas to raise awareness.
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The best part about creating digital brochures is how convenient and affordable it is, because you don’t need to incur the costs of printing and materials. All you need is some strong ideas for brochure design, a clear design vision and the right tools to help you create it. For example, websites like this have hundreds of flyer ideas in a template gallery that you can modify to your liking and create your own ads for free!
Before you dive head first into creating your own cool flyers, it’s important to learn a little more about the basics of ad design. In this blog post, we’ll explore what makes an ad show, how to get audience response to your ad, and the best free ad template.
Brochure design is easy to understand but difficult to master. A great, memorable brochure and a forgettable one usually have the same elements, with one important difference. What sets them apart is how the elements are used.
If you want to master the art of brochure creation, you need to familiarize yourself with the basic elements of any effective brochure.
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Catchy and attention-grabbing headlines are vital. Your headline should be short, snappy and memorable. Anyone who reads the headline should know exactly what the ad is promoting.
If you want your brochure to have the most impact, you need to make sure it uses high-quality images (photos, graphics, images) that stand out and grab attention.
Remember, you are designing a brochure, not a brochure or flyer. A brochure has no place for long paragraphs. You should have concise, benefit-focused copy that can easily be summarized in a handful of points.
Bold colors and interesting fonts go a long way to making your brochure ideas stand out. Your color choice when designing a brochure should match your brand colors to reinforce your brand identity.
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When choosing a font for your brochure, use vibrant colors that complement each other and reflect your brand’s personality. Choose modern, readable fonts in a hierarchy of sizes to create a hierarchy of information at a glance. High-contrast fonts may work well here, such as Open Sans, Helvetica or Raleway.
If your brochure does not have a clear CTA for the audience, it will not be effective. You need to drive readers to engage with your brand after reading your brochure, and that’s why it’s important to include a CTA in any brochure template. Place it in an easily visible part of the design and experiment with the typography to make sure it’s easy to read. Your CTA should also be easy to follow and contain only one instruction, such as “scan this QR code” or “call this number,” rather than a series of complicated steps.
Brochures are a simple way to increase brand awareness, but to do so, their design must be consistent with all other brand aesthetics. If your brand already has a clear identity, people who see your brochure will immediately associate it with the brand before they see the logo. To maintain consistency, use websites that allow you to upload your brand assets. For example, with, you can seamlessly upload and integrate your brand colors and fonts into the template of your choice.
Now, your mind should be brimming with new and exciting brochure ideas. You’re almost ready to start designing your ads! Take everything you’ve learned about the elements of flyer design and use it to your advantage. Let’s explore some of the best practices to keep in mind when working on ad design.
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Bright, vibrant colors naturally draw the eye and should be part of your ad palette. However, along with eye-catching colors, your brochure layout should also include some basic design principles.
To begin, you should provide designers with a quick reference color swatch of your approved shades from the brand. Then focus on combining them in highly readable, high-contrast ways.
It is also important to choose the right combination of colors. Bright text on a light background is an easy recipe for eye strain and will turn off readers looking at your brochure. Consider readability and contrast when deciding on the final color combination for your ad.
The main purpose of any flyer is to attract eyeballs. For this reason, it is essential to make your brochures look as beautiful as possible before publishing them to your audience. Photos, layouts and images that look like the work of professionals carry more weight with the audience than amateur designs.
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You can even guess the experience of the event from the quality of the tract. Blurry images and cluttered layouts scream “amateur watch”. Clear and well-composed visuals convey a premium theme.
Whenever possible, use high resolution and high resolution visual assets instead of free, MS Paint-inspired images. A picture speaks a thousand words, so make sure your ads speak sweetly to your audience and don’t insult their intelligence instead.
You want your brochure to be informative but not overwhelming. How do you balance between sharing too little and too much information? The best flyer designers know that the most effective solution to this conundrum is simple.
Infographics are an easy way to convey large amounts of data without taking up too much space on a brochure or relying on long paragraphs of copy. Most great brochure designs include an infographic such as a chart, pie chart, or table that supports the message. The best brochure designers know how to smoothly combine data and images for eye-catching results.
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That’s not what you say; “That’s how you say it” applies to ads too. Using fonts in ads has a similar function to changing our pitch and tone during conversations. It helps in emphasis and highlights the essence of the message being conveyed.
Your font selection should have a clear and distinct visual hierarchy. Naturally, the title and CTA should be easily visible, depending on the size and relative weight of the contrast between all the different design elements.
Limit yourself to a maximum of 2-3 fonts to keep the spelling consistent. Experiment with font sizes and styles in your brochure template to see what works best for brochure copy before settling on a final design template.
The whole point of designing a flyer is to say more with less. To that end, your brochure copy should be concise and clear, without extra fat. Each section of the script should have a clear reason for being there.
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When you write the copy for your brochure, put yourself in the reader’s shoes. Ask yourself what information a reader wants from the brochure and what reaction it creates in the brochure. If it can’t get them to take action, the copy needs to work harder. Make sure your copy drives readers to take the next steps they want after viewing the brochure.
At the end of your copy, add a clear call to action like “Buy now,” “Book your spot,” or “Get the app.”
While it’s great to create an informative brochure, you could do a lot better. You don’t want your brochure to look like an overstuffed suitcase about to burst. If you want to make your brochure template full of text and images, the end result will be overwhelming for the viewers.
When it comes to channel design, sometimes less is more. Include only the essentials and leave enough white space on the brochure for the reader’s eyes to rest before moving on to the next point. Having plenty of white space and clear layout will significantly improve the readability of your ad, something you should always look for. Some design principles to keep in mind are:
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Once you get familiar with brochure design, you’ll find that it’s a good visual brief to use in your templates. Simple, universally recognized symbols – such as the “no smoking” sign or the male and female symbols – are a valuable asset in any ad designer’s toolbox.
Using recognizable shapes and symbols makes your message clearer and easier to understand. Including them will help reinforce your message in any brochure you design.
That said, try not to overdo it. Limit yourself to two or three of the most relevant and convenient symbols. Otherwise, you risk creating the confusing visual mess that we warned about earlier.
If your brochure does not encourage readers to take action, it has failed in its mission. The good news is that it’s easier than ever to measure the impact of your ad on audience engagement.
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You can use methods like QR codes or special promotional codes to track how effectively your ad is communicating with your target audience.
Variety is the spice of life…and tract designs! While the standard format for a rectangular brochure is portrait orientation