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Simple Brochure Design Ideas
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A marketing brochure is a type of printed or digital promotional material designed to showcase a company’s products, services, or events to potential customers. It is a concise and visually appealing tool for conveying key messages and grabbing the attention of your target audience.
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They provide you with reliable layout and design elements that enhance the overall design and effectiveness of your promotional materials. Plus, the best part? You don’t have to sweat during extra work.
Our drag-and-drop online brochure maker makes it easy to customize your brochure template without any design knowledge.
This year, transitional styles are back in style. If I remember correctly, the last time gradients were this popular we were still on AOL.
I recommend using a neutral accent color to even out the color transition. Too many random colors can ruin the effect of a transition. But a simple white or neutral background can really make colors pop.
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There isn’t a lot of room for content in a typical brochure, so you have to make it work. Don’t turn your brochure into the next great novel, instead use data visualization to present your message in a concise and engaging way.
In this marketing brochure, they use pictograms to powerfully illustrate the importance of the flu shot. Additionally, people read and remember impressive images much faster than simple words or facts.
I’m a big fan of color filters because just about anyone can do them in seconds. If you can drag shapes, you’re basically a master of color overlays, and they can really enhance your brochure design.
In the brochure example above, they used a dark blue filter to give the design a cohesive feel and help the text stand out from the background.
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The problem every designer faces is that the photos they want to use come in different shapes and sizes. One photo can be square, the second photo can be a portrait photo, and the last photo can be a landscape photo.
In the marketing brochure above, they used a circular image frame to integrate different images into the page. I think it looks great.
If you’re a marketer, you probably know how useful a strong call-to-action can be. Without it, readers or followers won’t know what action you want them to take.
But calls to action aren’t just useful online, in fact, they can be used in marketing brochures as well. As you can see in the example above, there are actually two calls to action, and they work very well together.
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One is the call save activity date and the other is the call registration. Each piece of content stands out from other written content through the use of icons or bold colors.
Additionally, both actions benefit the brand that created this marketing brochure example because they push readers into their lead pipeline.
The example in the last tip was so well designed that I had to use it again! But rather than praising their call to action, I want to draw attention to the map they created.
Many lazy designers can stick a crappy Google map on their brochure and call it a day. But designer Matt Lawson took the time to come up with something they can be proud of.
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Before adding it, it’s important to consider how the visual or graphic will fit in with the brochure’s theme or message. Would that photo contradict your message? Or does the icon distract from an important part?
For example, the muted photos in this marketing brochure template make it feel right at home. They almost disappear into the background because they fit the subject so well. But they also add some additional background information for the reader, making the booklet more complete.
As I mentioned before, you don’t have a lot of space to use a brochure template. It’s important that every group reads it, especially if you’re creating a marketing brochure.
That’s why I recommend using timeline info charts to pack a lot of information into a small package. Showcase how your founder got to where you are now, outline how you built a certain product, or simply show how your company was built from the ground up.
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Just take a look at all you can learn from this marketing brochure example created for Bloomberg Business. From when they formed, to the year they started publishing online, and everything in between. It’s always helpful to start with a timeline template.
One of the easiest ways to mess up a marketing brochure is to use inconsistent visual themes throughout the design. It’s important to make sure each part looks similar and as if they are part of a larger idea.
This means you should not use a diagram or illustration in one section and then store the photo in another section. Imagine how out of place this marketing brochure template would look if it had a photo of a flower on the back.
If you want something to stand out from surrounding text, use contrasting colors to make it stand out. Color can be used to indicate hierarchy in a design.
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Now, if you can complement the colors, that’s even better, the content will stand out like a beacon.
In this marketing brochure example, they used white text to highlight their motto and the value of donation, while keeping all other text and graphics black. This makes the most important information almost jump off the page.
One of the biggest trends in graphic design this year is the use of bold colors and fonts. This could be because people are tired of minimalist designs and are looking for something more colorful.
Brands began using extremely bold colors and fonts to stand out from other content, such as in EPIC’s marketing brochure. There is no way to avoid opening this manual to learn more. I know I can’t!
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Hand lettering, icons, and illustrations have experienced a recent surge in popularity. This is because brands want to appear more authentic and friendly in the design world to get people talking about their brand.
Nothing says originality like a hand-drawn illustration or graphic. In this marketing brochure by Daniela Lombo, you can see how the illustrations are upgraded on every page.
From sardines to mullets, every photo is more interesting and honest with these illustrations.
There is limited space for information in the three-part booklet. This means you can fit as much content as you want on each page. But a lot of the text can be confusing to readers.
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If you want to keep your brochure organized, I recommend color coding your information. This can be as simple as using a different background color for each section. Or use a different font color for each page as mentioned above.
As you may have seen, illustrations and hand-drawn representations are very popular these days. I think they are successful because they make marketing materials seem more authentic.
Just take a look at the marketing brochure example above! They take already cute pet photos and make them less predictable with icons and illustrations. It makes the whole booklet more interesting.
The first thing you’ll likely see in Wunderpass’s marketing brochure sample is the large number or statistics on each page. That’s the point.
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The creators want you to follow these big names first, then read more about them in the text below. An impressive number, statistic or figure is always eye-catching and can be used throughout your brochure.
These focal points are especially useful if you want to grab the attention of readers who are just browsing your brochure.
With an effective marketing brochure, you can introduce your products, services, and even your entire company to your customers. Just make sure the design chooses you